John Lewis launched its Black Friday offers earlier than ever in 2023, in the first week of November. According to the retailer giant, new data suggests the '12 Days of Christmas' have been replaced by a 45-day countdown – with the average person expected to start shopping as early as 10 November!
As a result, John Lewis' Black Friday sale is already live, with tons of exciting offers on tech, homeware, beauty, toys and more. Savvy shoppers can do all their Black Friday and Christmas shopping ahead of the rest and save money in the process. Below, we collected some of the best offers currently available in the JL Black Friday 2023 sale.
John Lewis' sales have several advantages over other Black Friday sales. For example, JL offers a minimum 2-year guarantee on all electricals and five years on TVs at no extra cost. The range is about the highest-quality products at all price points. You'll find yet more offers at T3's best Black Friday deals roundup.
John Lewis offers its 'Never Knowingly Undersold' price match to help customers save extra on their purchases, so shopping its Black Friday sale is a no-brainer. Read on to see what happens in the John Lewis Black Friday sale, its most popular product categories, and shopping tips.
Finally, John Lewis' Cyber Monday page is already available, so you'd better head over and browse those early deals now. Cyber Monday is the first Monday after Black Friday—this year, it's Monday, 27 November 2023.
Best John Lewis Black Friday offers
When will the John Lewis Black Friday 2023 sale start?
Last year, the John Lewis Black Friday Sale kicked off on Friday, 17 November, a full week in advance of the actual event. This year, the retailer launched its annual Black Friday sale even earlier, on 1 November. The offers are now live!
When it comes to Black Friday, John Lewis & Partners' selection of offers is always very impressive, including major label TV and audio, phones, fashion and footwear discounts. The standard 2-year warranty on any purchase also delivers a great piece of mind and buyer protection.
Highlights from the John Lewis Black Friday Sale
- 📺 Television: Save up to £300
- Small Kitchen Appliances: Up to 40% off
- Washing Machines: Save up to £150
- ⌚ Smartwatches: Save up to £100
- The North Face: 20% off
- Vacuums: Save up to 30%
- Apple: Save up to £100
- Peloton: Save up to £350
- Samsung TVs: Save up to £500
- Dyson: Save up to 25%
- Bosch: Save up to £150
- 💄 Makeup: 20% off
- Skincare: 20% off
- Le Creuset Harry Potter Cast Iron Round Casserole:
was £360, now £180
- Sage SBL920BSS Super Q Food Blender:
was £599.95, now 379.95
- 2023 Apple MacBook Air 15.3", M2 Processor, 8GB RAM:
was £1,399, now £1,299
- Dyson V8 Absolute Cordless Vacuum Cleaner:
was £399.99, now £269.99
- LEGO Ideas 21333 Vincent van Gogh - The Starry Night:
was £149.95, now £112.49
John Lewis Black Friday Sale by brand
- Miele: up to £400 off washing machines, vacuum cleaners and more
- Samsung: up to £150 off (via redemption) on robot vacuums and vacuum cleaners
- Philips: up to £900 off smart TVs
- Bosch: up to £300 off small and large kitchen appliances
- Toshiba: up to £30 off small LED TVs and hard drives
- LG: various bundle offers with up to 50% off soundbars and TVs
- Ninja: up to half price off on select air fryers, pans and blenders
- Sony: save up to £500 on TVs, soundbars, cameras and more
- Asus: up to £500 off laptops and monitors
- AEG: up to £380 off large kitchen appliances, vacuum cleaners and more
Best John Lewis Black Friday offers by category
Benefits for shopping the John Lewis Black Friday Sale
- Free delivery on orders over £50
- Free Click & Collect on orders over £30 from thousands of points nationwide, including John Lewis, Waitrose, Booths and Dobbies shops
- John Lewis' free-to-join My John Lewis membership scheme gives you personalised discounts, a money-off voucher after your first purchase and special rewards on their My John Lewis anniversary, along with a number of other exclusive benefits
Tips for shopping the John Lewis Black Friday sale
To get the most out of John Lewis' Black Friday Sale in 2023, you need to be prepared, especially if you’re shopping across multiple sites. Below are our tips on how to shop the John Lewis Black Friday sales. For tips on other retailers like Amazon, Currys, Argos, Very, AO.com and ASOS, just click those links!
1. Create a wishlist
Create a wishlist of products that you want to buy in the John Lewis Black Friday sales. For example, if you’re looking for a new hairdryer, make sure you know what brand, style and power you want before you start shopping. When you do this, make sure to check what site this is available at.
John Lewis is well-known for their beauty and fashion products and often discounts these products, so it’s ideally the best place to shop for the best prices.
Making a wishlist means you won’t waste time flicking through the sales, waiting to have your attention grabbed by something you don’t need. This also saves you from finding something that you really like, and when you go to buy it, you find that it’s sold out.
2. Do your research
Whenever you shop for anything – especially if it's online – it’s important to do your research. Do this for the products you want to buy and the store you want to buy it from. Make sure you check the original prices and protection policy so you get a better idea of how good the deals are and if they come with any protection guarantees.
When researching the store, check delivery details and return policies to find out how you can track your order, when it will arrive, how to refund an item and how many days you have to return it. John Lewis has many delivery options, including click-and-collect from local shops, next and named delivery and free UK mainland delivery, so make sure you check what you want before shopping.
3. Create a John Lewis account
If you’re shopping from John Lewis this Black Friday, create an account before you start shopping the sales. It’s best to have a John Lewis account if you’re paying online, so rather than hurrying to make one on the day, set one up early to avoid the stress. Having an account helps you manage your orders, track your delivery, add items to your wishlist and more.
4. Download the John Lewis app
The free John Lewis app is designed to give you up-to-date stock information and the best offers while you’re on the go. If you’re working on Black Friday, downloading the app will be especially helpful so you won’t miss out on any great discounts on your favourite products. plus can browse the deals during your lunch break!
5. Check previous Black Friday offers
Finally, check last year’s Black Friday sales to get a better scope of what to expect this November. This can help you understand what kind of discounts were available last year and what items were the most popular. It’s also good to find out how quickly things sold last year, what they were and when the sales started so you’re prepared for the day.
My John Lewis members benefits for Black Friday
One of the best ways to get the best prices at John Lewis during Black Friday is by becoming a My John Lewis member. You don't have to do anything other than sign up for a John Lewis account. When you do, you unlock member benefits, which can help you save more money all year round, especially during big sales seasons. If you download the John Lewis app too, you also get easier access to exclusive members offers.
On Black Friday (and throughout the year), My John Lewis members get special and personalised discounts, plus money-off vouchers after your first purchase and rewards on your My John Lewis anniversary. So, if you sign up to My John Lewis before Black Friday, you'll receive a discount voucher during the sales and the following year, you'll be given a reward before the next Black Friday sale: win-win!
Members can also enter exclusive competitions, and they'll receive members' treats throughout the year, like brand discounts, free food in John Lewis cafes and members' events.