The online retailer will credit your account with £5 if you watch something on Prime Video for the first time today. For those who don't know, Prime Video is a Netflix-esque competitor that includes original shows like The Grand Tour, Jack Ryan, Marvelous Mrs. Maisel, and Good Omens, as well as films like The Big Sick, Manchester by the Sea and a slew of other titles.
Unfortunately, this bombastic new Prime Day deal only applies if you've never watched anything on Prime Video before. So, don't be surprised if you don't find a £5 discount on the items in your shopping basket when you resume an episode of The Man in the High Castle you hadn't finished watching.
Prime Video is included as part of Amazon's Prime membership. You'll need to be an Amazon Prime member to take advantage of the Prime Day deals anyway.
The annual subscription includes a number of benefits, including early access to deals, free one-day delivery on thousands of items, two-hour delivery in some cities, free streaming on Prime Music, and unlimited cloud storage for your photos.
Thankfully, Amazon has slashed the price of its Prime membership by £20, bringing down the annual cost from £79 down to £59.
That means Amazon Prime will cost you less than £5 a month, which is pretty stunning value given what is included in the scheme and you'll get access to every deal and discount available on Prime day.
Of course, the best way to find out whether Amazon Prime works for you is to take advantage of the generous 30-day trial period on offer.
- Start a free Amazon Prime account (UK)
- Start a free Amazon Prime account (US)
- Browse today's Amazon deals
- Visit Amazon's UK Prime Day page
- Visit Amazon's US Prime Day page
Rival Amazon Prime Day sales live right now
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- eBay UK 15 Days of Deals – live now to July 30
- Very’s Very Big Deals sale – live now
- Lovehoney UK 50% off sale – live now
- Goldsmiths sale – live now
- John Lewis clearance sale – live now
- Le Creuset summer sale – live now
- Go Outdoors sale – live now
- Made.com sale – flash sales live now
- AllSaints sale – live now
- Nike sale – live now
- Schuh sale – live now
- Office sale – live now
- Dr Martens sale – live now
- Lovehoney US 50% off sale – live now
- Walmart July sale – July 14 to July 17
- eBay US Crash Sale – July 15
- eBay US July Deals – live now until July 20
- Dell Black Friday in July – live now until July 12
- Newegg FantasTech sale – live now until July 18
- Target Deal Days – July 15 and 16
- Nordstrom Anniversary Sale – July 19 to August 4