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Geneva Watch Days 2025 LIVE: first look at new watches from TAG Heuer, Breitling, Zenith and more
The latest launches, movements and collections at Geneva Watch Days 2025
It’s Geneva Watch Days 2025! The three day exhibition started back in 2020 to celebrate pioneering watch brands and their latest luxury collections.
Back again for a fifth year, Geneva Watch Days is showcasing over 50 watch manufacturers and their new timepieces. From 4th - 7th September, you can expect to see watches, movements and limited edition collections from brands like TAG Heuer, Breitling, Zenith, Ulysse Nardin, Laurent Ferrier, Gerald Charles and much more.
Compared to Watches and Wonders, Geneva Watch Days is slightly smaller and highlights more independent watch brands, so we’re excited to see what the exhibition has in store.
For this year’s event, we’ll be reporting live from Geneva Watch Days to keep you up-to-date with all the latest news, so stay tuned!
LIVE: Latest Updates
The robot takeover is here
Rattrapante watches were the belle of the ball at Watches and Wonders 2025, and now Czapek is here with its own take on the form. Decidedly modern, with a neat integrated bracelet design and a robot head at the 12 o'clock index.
The skeletonised design is made even more impressive as the brand has literally turned it inside out. The result is a close-up look at the chronograph calibre, where each and every cog, bridge and clamp is laid bare for all to see.
Priced at under CHF60,000, it's one of the more affordable rattrapante watches I've ever seen – though just 77 will be made, so you'll need to act fast to secure one.
Reach for the stars
It's not just carbon cases and funky materials on the TAG Heuer booth, either. The brand has unveiled a new model in the TAG Heuer Carrera Astronomer – a piece designed to shine a light on its history with space exploration.
That includes a new Calibre 7 movement, which features a 50-hour power reserve and a moonphase display which tracks with scientific accuracy. It's a seriously cool prospect for any space enthusiast, and one which I can't wait to see in person.
Now, my inbox is overflowing with new releases. I'm off to find some more goodies, and I'll be back with you shortly.
TAG! You're it...
Good morning watch lovers! T3's resident watch expert, Sam Cross, here to bring you all of the new goodies on show in Geneva. We're kicking off with one of the biggest brands at the event – TAG Heuer.
The brand has just unveiled its newest collection, complete with a brand new material. TH-Carbonspring is an in-house developed technology which redesigns the oscillator. It took a decade to get to this point, and should ensure greater stability over the long term.
It's also resistant to magnetism and shocks, while the lightweight construction ensures better chronometry. Debuting on a pair of carbon fibre-cased Monaco and Carrera chronographs, this is a significant milestone in the world of horology.