66°North flips its logo (and the script) for a bold anniversary collection
The Icelandic outerwear brand celebrates nearly a century of braving the elements with an ultra-limited capsule collection
To mark 99 years of kitting out Icelanders for life on one of the most extreme corners of the planet, 66°North has dropped a limited-edition capsule that literally rewrites its own name.
The 99-Year Capsule Collection flips the brand’s iconic “66” logo upside down into a celebratory “99”, a playful nod to nearly a century of outerwear design forged in the wild.
Similar to 66°North's recent Trail Running Collection, the 99-Year Capsule Collection is a respectful nod to the brand's history and Icelandic heritage.
The highlights are two of 66°North’s most iconic waterproof shells – the Snæfell Neoshell Jacket and Vatnajökull Softshell Jacket – reimagined as exclusive anniversary editions.
The campaign was shot in Reykjavík by Icelandic photographer Anna Maggy and features locals wearing the gear in real-life, candid moments.
It’s a quiet but powerful tribute to the communities that have relied on 66°North to face the elements for nearly a century.
While the heritage is front and centre, the technology remains cutting-edge.
Expect Neoshell and softshell materials engineered for Arctic-level adventures, but with street-ready silhouettes that wouldn’t look out of place in downtown Reykjavik.
The 99-Year Capsule Collection is a celebration of endurance, craftsmanship, and Icelandic grit. With just 99 of each outerwear piece available, it won’t last long.
Explore the full collection at 66°North now.
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