LVMH Watch Week 2024: best watches from TAG Heuer, Zenith, Bulgari and more

What to expect from LVMH Watch Week 2024, from TAG Heuer, Zenith, Hublot, Bulgari and more

LVMH Watch Week 2024
(Image credit: TAG Heuer)

LVMH Watch Week is back for another year! Running from 28th January - 1st February in Miami, the 2024 event will be full of exciting launches from the best watch manufacturers and designers… and T3 will be giving you all the latest updates in this up-to-date guide.

In 2023, the multi-day event showcased four LVMH watch brands – TAG Heuer, Zenith, Hublot and Bulgari – all of which revealed their latest creations and limited edition timepieces. The same brands are back again this year, and the event is also welcoming Daniel Roth and Gérald Genta to LVMH Watch Week within La Fabrique du Temps Louis Vuitton.

Over the next few days, the six Maisons will be offering exclusive looks at their latest collections and timepieces at LVMH Watch Week 2024. To make sure you don’t miss anything, T3 will be reporting on all the news and releases from Bulgari, Daniel Roth, Gérald Genta, Hublot, TAG Heuer, Zenith and more, so stay tuned!

TAG Heuer at LVMH Watch Week 2024

At last year’s event, TAG Heuer launched many exciting watches and celebrated the 60th anniversary of its Carrera Chronograph the only way it knew how: by launching a limited edition model, of course! As the Carrera Chronograph is one of TAG Heuer’s most popular timepieces, we expect to see more limited edition versions of the watch debuting at LVMH Watch Week.

As expected, TAG Heuer announced a new stack of watches at LVMH Watch Week on 29th January 2024. Included in the line-up is a TAG Heuer Carrera Chronograph that features a single subdial, a tourbillon tricompax and a stunning emerald green dial. Sticking with the Carrera theme is the TAG Heuer Carrera Date Plasma Diamant D'Avant-Garde which features lab-grown colour diamonds inside a 36mm white gold case.

The TAG Heuer Aquaracer Solargraph 200 collection has been expanded with not one, not two but five new timepieces. And the brand hasn't stopped there with its TAG Heuer Connected Calibre smartwatch range with another green coloured design.

The TAG Heuer Carrera Date Diamant D'Avant-Garde

(Image credit: TAG Heuer)

Aside from watches, TAG Heuer has been teasing its new Avant Garde eyewear on its Instagram page. Two posts on the TAG Heuer Instagram show off black and red eyewear, which don’t look too dissimilar to ski goggles, with a caption that reads: “Brace yourself for an exciting journey into the world of disruptive, high-end eyewear. A new innovative adventure dedicated to performance, functionality and unparalleled quality.”

Zenith at LVMH Watch Week 2024

So far this year, Zenith has already launched two boutique editions to its Pilot collection, as well as three restored vintage collectibles. We’re expecting the brand to announce something exciting for LVMH Watch Week, judging from what Zenith has posted on its Instagram page. Giving us a sneak peek into its plans, the picture shows an intricate watch with day and month chronographs in silver and blue, with a caption that reads “A new ZENITH icon is on the horizon”.

And now we know what Zenith meant by that: the brand has launched a Chronomaster Original Triple Calendar and has added to its Chronomaster Sport line with a green ceramic bezel. The Chronomaster Original Triple Calendar is based off the original El Primero that launched in 1969, and is an automatic high-frequency chronograph with a triple calendar and moon phase. It's available in three dial variations and with different strap options.

Zenith Chronomaster Original Triple Calendar

(Image credit: Zenith)

Hublot at LVMH Watch Week 2024

For LVMH Watch Week, Hublot is unveiling a new timepiece as hinted at on its social media. The brand has posted two shorts that leave a lot to the imagination. One video has the caption “A bold and disruptive reinvention… Unveiling a new timepiece tomorrow, stay tuned!” while another reads “A sapphire crystal of an unparalleled complexity”.

Hublot has wowed us all with its MP-10 Tourbillon Weight Energy System Titanium watch. A reinvention of classic watchmaking complications, this timepiece is made out of 592 carefully assembled components, and almost looks like the inside of a bomb! It has no dial, hands or oscillating weight, but instead features a roller display, an incline tourbillon and a circular power reserve. It's incredibly fun to look at... even if it takes you a while to tell the time!

Hublot

(Image credit: Hublot)

Bulgari at LVMH Watch Week 2024

Best known for its stunning collection of luxury jewellery, Bulgari watches are a true work of art. Last year, the brand debuted its Serpenti Tubogas Infinity watch, a new snake timepiece with sparkling diamonds and a gem-set bezel, in addition to the understated Serpenti Seduttori and the Divas’ Dream floral masterpiece.

The new Bulgari novelties have gone for gold at LVMH Watch Week, with its reinvention of its original Bulgari Bulgari. The two new timepieces feature the 'BVLGARI BVLGARI' lettering, with one watch displayed in yellow gold with a black dial and the other in rose gold with a silver opaline dial. Bulgari has also added to its Octo Finissimo and Lucea range with dazzling timepieces, and the brand has announced its collaboration with Lisa from Black Pink.

Gérald Genta at LVMH Watch Week 2024

The second new Maison is Gérald Genta, known for its beautiful collections of chronograph watches and horological creations. The watchmaking process and craftsmanship of Gérald Genta is currently being showcased on its Instagram page, and the brand has shown off its new Mickey Mouse-inspired timepiece.

Presented at LVMH Watch Week, the Mickey Mouse Gérald Genta watch celebrates 40 years of collaboration with Disney. An incredibly artistic watch, the watch has a diagonal shape and its markers are upside with '0' at the traditional six o'clock position. Counted out in fives, the watch is cartoonish-ly decorated with Mickey Mouse as the centrepiece of the dial, as his arm acts as the watch hand. A date window sits at the three o'clock position, and the watch itself features red, black and silver accents.

Gérald Genta

(Image credit: Gérald Genta)

Daniel Roth at LVMH Watch Week 2024

The first new Maison to be joining LVMH Watch Week via La Fabrique du Temps Louis Vuitton is Daniel Roth. Last year, Daniel Roth revived its Tourbillon Souscription with a modern take on its signature timepiece.

To complete the brands' revival, Daniel Roth has presented its latest Tourbillon Souscription at LVMH Watch Week. An eye-catching and unique design, the watch dial displays its tourbillon movement, a guilloche and a chronograph with blue Roman numerals.

Daniel Roth

(Image credit: Daniel Roth)
Bethan Girdler-Maslen
Home Editor

Beth is Home Editor for T3, looking after style, living and wellness. From the comfiest mattresses to what strange things you can cook in an air fryer, Beth covers sleep, yoga, smart home, coffee machines, grooming tools, fragrances, gardening and much more. If it's something that goes in your house, chances are Beth knows about it and has the latest reviews and recommendations!


Having always been passionate about writing, she’s written for websites, newspapers and magazines on a variety of topics, from jewellery and culture, to food and telecoms. You can find her work across numerous sites, including Wedding Ideas Magazine, Health & Wellbeing, The Bristol Post, Fashion & Style Directory, TechRadar, CreativeBloq and more. In her spare time, Beth enjoys running, reading, baking and attempting craft projects that will probably end in disaster!