It's LVMH Watch Week folks, and that means a whole host of brands are going to be bringing their new designs to market. One of the most popular names on that list is TAG Heuer – and they certainly have not disappointed.
The brand have brought new models to market across their entire watch and smartwatch range. That goes from tourbillon emblazoned chronographs to new solar-powered dive watches. Oh, and a range of sunglasses, too.
Arguably the most exciting announcement is a new pair of chronograph models. The TAG Heuer Carrera Chronograph collection sees a model with a single subdial at the 3 o'clock position married with a tourbillon tricompax. Both sport a fetching emerald green dial and a black leather strap.
Next up, the TAG Heuer Aquaracer Solargraph 200 range gets a new lease of life, with five new models of the sunlight-powered diver. Among the most interesting of those is a 34mm model with diamond indices and a diamond-set bezel.
If that's not blingy enough for you, try the TAG Heuer Carrera Date Plasma Diamant D'Avant-Garde. That's the second in the TAG range of models with lab-grown colour diamonds created by the brand involved. A whopping 4.8 carats of diamond weight can be found inside a 36mm white gold case with a white alligator strap.
Then, there's the TAG Heuer Connected Calibre smartwatch range. That sees a new model join the lineup in a fetching green hue. The range also gets a range of new watch faces, including a stunning recreation of the Carrera Chronograph models listed above.
Last, but by no means least, there's a new eyewear range from the brand. That includes a range of different models, from large ski goggle-looking designs to rather understated ones. We'll almost certainly take a closer look at these in the near future.
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That's a really neat array of models on offer. There is something for everyone in the new range, offering a lot to look at, as well as some new product categories for the brand. I can't wait to see what else the week brings.

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.
Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.
He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.
Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.