Best Amazon Black Friday deals UK: what to expect in 2021

Shop only the best Amazon Black Friday deals

Amazon Black Friday
(Image credit: Amazon)

Of all the Black Friday sales, the Amazon Black Friday sale is the first place any prospective deal hunter should look.

That's because Amazon has a track record now stretching back well over a decade of delivering huge discounts on thousands upon thousands of premium brand products during Black Friday.

And the remarkable thing with Amazon Black Friday deals is that they are store wide, with everything from technology to fashion, appliances to toys, and jewellery to perfume, make up and more reduced in price.

The sheer breadth of Black Friday deals available at Amazon mean it is a retailer that simply has to be checked out during the big event.

To see all the deals in the Amazon Black Friday sale simply following the link above, or for direct links to many of its most popular product categories, read on.

Amazon Black Friday TV deals
Amazon is among the absolute best retailers to shop Black Friday TV deals, with it stocking all the major brands like LG, Samsung, Panasonic and Sony, as well as also offering big discounts on top panels. Amazon also has a wide range of TV sizes available, as well as FHD, 4K and even 8K resolution displays.
View all Amazon Black Friday TV deals

Amazon Black Friday laptop deals
Amazon's selection of laptops is second to none, with lightweight, gaming, 2-in-1, MacOS and Windows 11 systems on offer. Discounts can be found on many premium makers, including Apple, Microsoft, Asus, Acer, Samsung, HP, Lenovo and Dell, too. You can filter deals by price, specs, size and more as well, making it easy to find a great upgrade.
View all Amazon Black Friday laptop deals

Amazon Black Friday headphones deals
Whether you're looking for noise cancelling over-ears, lightweight true wireless earbuds, or versatile on-ear cans, Amazon's Black Friday sale is great for headphone deals. Big money is cut off major brands like Bose, Sony, Beats, Sennheiser, Apple and more, and it's a great time to bag luxury items like AirPods.
View all Amazon Black Friday headphones deals

Amazon Black Friday phone deals
Amazon isn't normally the first place people think to shop for phone deals, but on Black Friday it's well worth scoping out. There's major reductions on both Apple iPhones and Android handsets, with Samsung, Sony, Google, Huawei and more offering their latest phones with big savings applied. Amazon also has plenty of SIM card deals on offer, too.
View all Amazon Black Friday phone deals

Amazon Black Friday tablet deals
If you're looking to grab a tablet this Black Friday then Amazon is a great destination as it stocks the full range of Apple iPads, as well as a huge selection of Android tablets. Naturally, Amazon also has big discounts on its own Fire for Kids tablets, which are perfect partners for children.
View all Amazon Black Friday tablet deals

Amazon Black Friday Echo & Alexa deals
And, of course, Amazon is dynamite in terms of Black Friday discounts on its own Alexa-powered products such as its Echo smart speakers. Echo Dots, Echo Shows, Fire TV Sticks, Amazon eero mesh Wi-Fi systems and more are slashed in price, so it's a great time to upgrade your home with smart home tech.
View all Amazon Black Friday Echo & Alexa deals

Amazon Black Friday Beauty deals
If you’re looking to update your beauty routine this Black Friday, Amazon has amazing discounts on bestselling products from leading brands like Garnier, L’Oréal, Maybelline, Burt’s Bees, Rimmel London and more. Amazon’s beauty shop covers the full spectrum of health and beauty, including shower essentials, haircare, makeup, skincare, pampering, nails and fragrances.
View all Amazon Black Friday Beauty deals

Amazon Black Friday Sat Nav deals
Sat Navs and car electronics are big sellers on Black Friday. From car phone holders to dash cams, deck out your car with the best electronics to help make any journey stress free and easy.
View all Amazon Black Friday Sat Nav deals

Amazon Black Friday Video Games deals
For the gamers, Amazon has a great range of PC and video games that are sure to have big cost savings this Black Friday. Games are available for consoles including Xbox, Nintendo, PlayStation, legacy systems, virtual reality and PC. Amazon also has many early deals on games before Black Friday if you want to start shopping early.
View all Amazon Black Friday Video Games deals

Amazon Black Friday Camera deals
Amazon is a popular destination for all things tech and their cameras are no exception. Polaroids, digitals, mirrorless and more are all some of the top selling cameras available on Amazon this Black Friday.
View all Amazon Black Friday Camera deals

The Best Early Amazon Black Friday deals live today

Midea Robot Vacuum Cleaner | Was: £219.99 | Now: £169.40 | Saving: £50.59
The Midea Robot Vacuum Cleaner is a 4-in-1 cleaning system, with multiple brushes to make cleaning more efficient and thorough. This machine will revolutionise the way you keep your home tidy and organised.View Deal

Breville One-Touch CoffeeHouse Coffee Machine | Was: £199.99 | Now: £169.99 | Saving: £30.99
A great deal on a leading coffee machine manufacturer – the Breville One-Touch CoffeeHouse Coffee Machine. Sophisticated one-touch technology and unlimited drink options.View Deal

All New Echo Dot (4th generation) Kids | Was: £59.99 | Now: £39.99 | Saving: £20.00
The Echo Dot Kids smart speaker is currently marked down at Amazon, giving you and the kids two fun design choices, 1 year free Kids+ subscription and a 2 year worry-free guarantee.View Deal

Bowflex SelectTech Kettlebell 840 (3.5 – 18kg) | Was: £229.00 | Now: £179.90 | Saving: £49.10
A rare discount on a quality fitness brand. The Bowflex SelectTech Kettlebell 840 allows you to adjust the desired training weight using the rotary wheel with individual weight adjustment settings.View Deal

All-new Echo Buds (2nd generation) | Was: £109.99 | Now: £79.99 | Saving: £30.00
The brand new Echo Buds are 20% smaller and deliver dynamic audio with Amazon’s custom-designed Active noise cancellation technology. Currently on sale at 27% as a Prime Exclusive Deal!View Deal

Amazon Fire 7 Kids | Was: £99.99 | Now: £59.99 | Saving: £40
The Fire 7 compact kids tablet is at a great 40% discount. This tablet is ideal for small children and is a great first tablet experience, now available for almost half price.View Deal

Garmin Venu 2 GPS Smart Watch  | Was: £349.99 | Now: £290.20 | Saving: £59.79
Garmin's most competent fitness smartwatch, the Venu 2 is the perfect companion for those who live a healthy lifestyle. There are 25 built-in indoor and GPS sports apps, preloaded workouts and more.View Deal

Amazon Fire HD 10 Kids Pro | Was: £199.99 | Now: £139.99 | Saving: £60
The most premium kids' tablet gets a hefty 30% price cut from Amazon. For slightly older kids and young teenagers, the Amazon Fire HD 10 Kids Pro delivers a strong all-round hardware package and large screen.View Deal

Oral-B Smart 6 Electric Toothbrush | Was: £219.99 | Now: £89.80 | Saving: £130.19
The Smart 6 brush from Oral-B has all the feature's you'd want from a new brush, including a sleek handle that improves your brushing habits by connecting with the Oral-B app.View Deal

Crock-Pot Express Pressure Cooker | Was: £89.99 | Now: £70.00 | Saving: £19.99
With four cooker modes – pressure cook, slow cook, steam, and brown/sauté – the Crock-Pot Express Pressure cooker also features eight one-touch programmes, an optional manual function, delay timer, and auto keep-warm.View Deal

Philips Sonicare DiamondClean 9000 Set of 2 | Was: £539.99 | Now: £199.99 | Saving: £340
The Philips Sonicare DiamondClean 9000 is one of the biggest electric toothbrush savings we've seen, saving you over £300 on two brand new smart toothbrushes.View Deal

TP-Link Deco P9 | Was: £149.99 | Now: £99 | Saving: £50.99
Winner of the 2020 T3 Award for Best Home Networking Tech, the TP-Link Deco P9 mesh Wi-Fi system is affordable, simple, and speedy. If you want your Wi-Fi to reach more spots in your home then this is a great way to make that happen.View Deal

Amazon Gifting Week 2021: Early deals for Black Friday

The holiday deals and promotions are starting early this year with the kick off of at Amazon Gifting Week! This week on Amazon – 18/10/21 to 24/10/21 – you can get your Black Friday and Christmas shopping done early with some big discounted prices.

Amazon have reductions on beauty gift sets, alcohol and personal care products, from leading brands including Oral B, Whitley Neill, Sanctuary Spa, BaByliss and Phillips.

Shop Gifting Week on Amazon
Get your Christmas shopping done early at Amazon Gifting Week. There are big money savings and reductions on beauty gift sets, personal care items, advent calendars, alcohol and more.
Shop all Amazon UK's Gifting Week deals here.

Robert Jones
Robert Jones

Deputy Editor for, Rob has been writing about computing, gaming, mobile, home entertainment technology and more for over 15 years. You can find Rob's work in magazines, bookazines and online, as well as on podcasts and videos, too. Outside of his work Rob is passionate about motorbikes, skiing/snowboarding and team sports, with football and cricket two favourites. Feel free to contact him with any related products, events, and announcements.