Best Amazon Black Friday deals 2023 UK

What amazing Black Friday 2023 deals does Amazon offer?

Amazon Black Friday deals
(Image credit: Amazon)

With the Black Friday sales coming to an end soon, now's the time to take the plunge on any items that have caught your eye.

View the Black Friday week deals at Amazon

Amazon's Black Friday event will end at midnight on Monday (or should we say Cyber Monday?), so you only habe a short while to make good on some of the biggest bargains.

Thankfully, we've listed our picks of the Amazon event right here to make it easier on you to choose that last minute deal.

Best Amazon last minute Black Friday deals 2023

There are some amazing deals right across Amazon. Here are some highlights and you can find even more below.

Best smart home deals

Amazon Echo Show 8 (2nd Gen) – UK:  was £119.99

Amazon Echo Show 8 (2nd Gen) – UK: was £119.99, now £59.99 at Amazon
This Amazon Echo Show 8 deal is available for both the black and white variants of the 2nd generation model. There is a newer version available, but considering how good this edition is, the price is amazing.

Ring Alarm 5 Piece Kit: was £269.98

Ring Alarm 5 Piece Kit: was £269.98, now £159.99 at Amazon
We awarded the first-gen Ring Alarm five stars on T3 and this second generation version is even better. What's more, as well as the motion sensors and alarm system, you get a free Indoor Cam thrown in.

Ring Video Doorbell (2nd Gen) + Amazon Echo Pop:  was £144.98

Ring Video Doorbell (2nd Gen) + Amazon Echo Pop: was £144.98, now £49.99 at Amazon
Not only is the 2nd generation Ring Video Doorbell available with 50% off, you get a free Amazon Echo Pop with it. That way you can get notifications in another room.

Amazon Eero 6+ whole home mesh network (3-pack):  was £299.99

Amazon Eero 6+ whole home mesh network (3-pack): was £299.99, now £194.99 at Amazon
There's over £100 off this amazing Wi-Fi 6 mesh network system. With the 3-pack, you can get whole home coverage to ensure stable, superfast wireless internet connectivity everywhere.

Best TV deals

Samsung QN700C 65-inch 8K Neo QLED TV:  was £2,199

Samsung QN700C 65-inch 8K Neo QLED TV: was £2,199, now £1,899 at Amazon
If you want to be futureproofed this Black Friday, considering an 8K TV is a great way to ensure you're covered for streaming developments. The Samsung Neo QLED 8K TV also has amazing upscaling technology to ensure all broadcasts look their best.

Amazon Fire TV 4-Series 55-inch:  was £549.99

Amazon Fire TV 4-Series 55-inch: was £549.99, now £149.99 at Amazon
Available as an "invite-only" deal, the 55-inch 4K HDR 4-Series Fire TV has a ludicrous 73% off. You need to request an invite and will be notified by email between 22 - 25 November whether you have the option to buy it.

Amazon Fire TV Omni QLED 65-inch:  was £999.99

Amazon Fire TV Omni QLED 65-inch: was £999.99, now £699.99 at Amazon
Utilising Quantum Dot panel technology, Amazon's Omni TVs has the brightest and boldest pictures in the retailer's own brand range. It also supports Dolby Vision IQ and HDR10+ Adaptive to ensure images always look their best, plus Dolby Atmos audio.

Samsung The Frame 75-inch TV: was £2,999

Samsung The Frame 75-inch TV: was £2,999, now £1,799 at Amazon
Want to go super-sized and get something a bit different? Samsung's 75-inch The Frame TV certainly fits the description. It turns into wall art when switched off, yet also has the 4K HDR picture quality the brand is known for.

Sony Bravia XR-85X95L 85-inch Mini LED TV:  was £4,899

Sony Bravia XR-85X95L 85-inch Mini LED TV: was £4,899, now £3,699 at Amazon
Get more than a grand off the flagship 85-inch 4K HDR behemoth on Sony's TV range. Sporting Mini LED tech, it can switch the backlight on and off with extreme accuracy, ensuring deep black levels and exceptional brightness.

Best smartwatch deals

Apple Watch Series 8 45mm GPS + Cellular:  was £479

Apple Watch Series 8 45mm GPS + Cellular: was £479, now £369 at Amazon
There are some great deals on the 2022 Apple Watch Series 8 models, including this one on the GPS + Cellular edition. It features an always-on display, sleep tracking and crash detection.

Apple Watch Ultra with Green Alpine Loop:  was £699

Apple Watch Ultra with Green Alpine Loop: was £699, now £599 at Amazon
The superb, five-star 2022 Apple Watch Ultra is available with £50 for Black Friday. Its titanium build is amongst the most robust out there and, while there's a new model also available, the upgrades are minor, so this is a great bargain.

Samsung Galaxy Watch 6 Classic 47mm:  was £399

Samsung Galaxy Watch 6 Classic 47mm: was £399, now £349 at Amazon
Samsung's stunning, round Watch 6 series is one of the best Wear OS smartwatches around, and now it has 13% off.

Google Pixel Watch: was £339

Google Pixel Watch: was £339, now £189 at Amazon
Last year's Google Pixel Watch is beautifully understated when it comes to design, yet powerful and as smart as they come. Plus, with 44% off, you can't go wrong.

Best gaming deals

Xbox Series X + Diablo IV:  was £489.99

Xbox Series X + Diablo IV: was £489.99, now £389 at Amazon
Not only is the Xbox Series X heavily discounted right now, you also get a copy of the super action-RPG Diablo IV for free.

Xbox Series S + 3-months Xbox Game Pass Ultimate:  was £249.99

Xbox Series S + 3-months Xbox Game Pass Ultimate: was £249.99, now £189 at Amazon
Not only can you get the Xbox Series S next-gen console for less than the usual RRP, this deal gives you 3-months worth of Xbox Game Pass Ultimate and therefore access to hundreds of top games to play immediately.

Nintendo Switch OLED Mario Kart 8 bundle + Switch Online:  was £366.97

Nintendo Switch OLED Mario Kart 8 bundle + Switch Online: was £366.97, now £299 at Amazon
This Nintendo Switch bundle includes the Switch OLED model, a downloadable copy of Mario Kart 8 Deluxe, and 3-months' membership to Nintendo Switch Online, which is a saving of £66.98 if bought individually.

Xbox Wireless Controller (Pulse Red):  was £59.99

Xbox Wireless Controller (Pulse Red): was £59.99, now £39.99 at Amazon
Microsoft is selling several different colours of its latest wireless controller with great discounts. We particularly like the Pulse Red one, but there are plenty of options.

Amazon Luna Controller:  was £59.99

Amazon Luna Controller: was £59.99, now £34.99 at Amazon
The Amazon Luna Controller is the best way to play games over Amazon's own Luna cloud gaming platform. You can hook it up to a Fire TV Stick, PC or mobile device and play AAA games at their very best.

Best smartphone deals

Google Pixel 7a + 30W charger:  was £449

Google Pixel 7a + 30W charger: was £449, now £379 at Amazon
The Google Pixel 7a is a great mid-range Android handset, and the inclusion of a 30W charger is an added bonus.

Nothing Phone (2) 256GB + 12GB RAM:  was £629

Nothing Phone (2) 256GB + 12GB RAM: was £629, now £549 at Amazon
The OnePlus 11 has a Hasselblad approved camera system, plus SUPERVOOC charging, which means it only takes 25 minutes to charge from flat to full.

Best headphones deals

Bose QuietComfort Ultra wireless noise cancelling earbuds:  was £299.95

Bose QuietComfort Ultra wireless noise cancelling earbuds: was £299.95, now £259.95 at Amazon
Only just released yet with a great discount already, these wireless earbuds support spatial audio and excel in their noise cancelling tech.

Sony WH-1000XM5 ANC wireless headphones:  was £380

Sony WH-1000XM5 ANC wireless headphones: was £380, now £279 at Amazon
Sony's latest and greatest over-ear wireless headphones have more than £100 off right now. Not only do they block out unwanted noise, they are among the most comfortable to wear for long periods.

Bang & Olufsen Beoplay H95:  was £879

Bang & Olufsen Beoplay H95: was £879, now £599 at Amazon
Bang & Olufsen's H95 headphones are among the very best around. The premium over-ears have a staggering 32% off – that's a saving of almost £300.

Bose QuietComfort Ultra Wireless Headphones:  was £499.99

Bose QuietComfort Ultra Wireless Headphones: was £499.99, now £399 at Amazon
Easily among the best ANC wireless headphones we've tested, the five-star Bose QC Ultra over-ears are available with this stunning offer, even though they were only released recently.

Amazon kitchen deals

Samsung Series 5 DV80TA020AX/EU tumble dryer:  was £729.99

Samsung Series 5 DV80TA020AX/EU tumble dryer: was £729.99, now £559.99 at Amazon
Coming with OptimalDry technology, this Samsung tumble dryer has temperature sensors to help it automatically adjust the drying time to avoid wasting energy.

Hoover HHSBSO6174XWDK American style fridge freezer:  was £899

Hoover HHSBSO6174XWDK American style fridge freezer: was £899, now £663.99 at Amazon
This 521L fridge freezer has a water dispenser that doesn't need to be plumbed in. It also comes with Total No Frost technology, so you shouldn't ever have to defrost it.

Best Amazon Black Friday product categories

Amazon Black Friday Amazon device deals

Amazon Black Friday Amazon device deals
During Black Friday and Prime Day, Amazon always slashes the prices of its own devices. You can expect to see low prices on Echo Dots, Echo Shows, Fire TV Sticks, Fire tablets, Kindles, plus Ring and Blink security cameras, so it's a great time to update your smart home tech.
View all Amazon Black Friday Amazon device deals

Amazon Black Friday TV deals

Amazon Black Friday TV deals
Amazon is among the best retailers to shop Black Friday TV deals. It stocks all the major brands like LG, Samsung, Philips, Panasonic and Sony, and offers big discounts on top panels. Amazon also has a wide range of its own TV sets on offer.
View all Amazon Black Friday TV deals

Amazon Black Friday laptop deals

Amazon Black Friday laptop deals
Amazon's selection of laptops is second to none, with lightweight, gaming, 2-in-1, MacOS and Windows 11 systems on offer. Discounts can be found on many premium makers, including Apple, Microsoft, Asus, Acer, Samsung, HP, Lenovo and Dell, too. You can also filter deals by price, specs, size and more, making it easy to find a great upgrade.
View all Amazon Black Friday laptop deals

Amazon Black Friday headphones deals

Amazon Black Friday headphones deals
Whether you're looking for noise cancelling over-ears, lightweight true wireless earbuds, or versatile on-ears, Amazon's Black Friday sale is ace for headphone deals. Money is cut off major brands like Bose, Sony, Beats, Sennheiser, Apple and more.
View all Amazon Black Friday Headphones deals

Amazon Black Friday phone deals

Amazon Black Friday phone deals
Amazon isn't normally the first place people think to shop for phones, but on Black Friday, it's well worth scoping out. There are major reductions on both iPhones and Android handsets, with Samsung, OnePlus, Sony, Google and more offering their latest phones with big savings applied.
View all Amazon Black Friday phone deals

Amazon Black Friday tablet deals

Amazon Black Friday tablet deals
If you're looking to grab a tablet this Black Friday, Amazon is a great destination as it stocks the full range of iPads, and a huge selection of Android tablets. Amazon also traditionally has big discounts on its own Fire tablets, including the 7, 8, 10, Kids and HD devices.
View all Amazon Black Friday tablet deals

Amazon Black Friday beauty deals

Amazon Black Friday beauty deals
If you’re looking to update your beauty routine this Black Friday, Amazon has amazing discounts on bestselling products. Shoppers can find discounts on leading brands like Garnier, L’Oréal, Maybelline, Burt’s Bees, Rimmel London and more.
View all Amazon Black Friday beauty deals

Amazon Black Friday book deals

Amazon Black Friday book deals
The Amazon Book & Kindle store is full of new releases and bestselling titles and authors at great prices. The Kindle store traditionally has daily 99p books up for grabs, helping you save money on top rated novels, autobiographies, children's stories and more.
View all Amazon Black Friday book deals

When did the Amazon Black Friday sales start?

Start date: Friday 17 November 2023

Amazon is one of the best retailers to shop on Black Friday, with an extensive selection of deals on a wide range of products, including fashion, tech, entertainment, and more.

And it started its Black Friday Week sales 7-days early this year, so you don't even have to wait for the day itself.

Best reasons to shop at Amazon for Black Friday

  • Big name brands all in one place.
  • Easy website to navigate and search for whatever you want.
  • Fast delivery for regular Amazon users and Prime users.
  • Amazon Prime users get faster delivery, early access to deals and access to Amazon’s video, music, books and apps.
  • Today’s Deals: new deals every day so you can get cheap deals in the lead up to Black Friday.
  • Easy return & refund scheme.
  • Echo & Fire products: try for 30 days and return for a refund if you’re not happy.
  • Amazon Basics: essential items like batteries, lightbulbs and cables are also available at low prices to go with bigger products.
  • Climate pledge friendly items help you search for and buy products that are more sustainable, ideal for a consumer-heavy holiday like Black Friday.
  • "Buy it with" section: Amazon recommendations that go well with your original product.

Tips for shopping the Amazon Black Friday sale

To get the best deals this Black Friday, you need to be prepared, especially if you’re shopping across multiple sites. Below are our tips on how to shop in the Amazon Black Friday sales. For tips on other retailers like Argos, Currys, John Lewis, Very, and ASOS, just click those links!

1. Create a wishlist

Start off by creating a wishlist. On Black Friday, there’s a lot of chaos and you have to be quick to get the deal you want, whether you’re in store or shopping online, so it’s best to start off with a plan. 

Create a wishlist of products that you want to buy and stick to it. For example, if you’re looking for an Echo Dot, make sure you know what style and generation you want before you start shopping the sales. As you do this, it’s also a good idea to check what site they’re available on. Since the Echo Dot is an Amazon product, you’ll want to shop at Amazon for the cheapest prices, so next to your wishlist items, note down where you can get them from.

Making a wishlist means you won’t waste time flicking through the sales waiting to have your attention grabbed by something you don’t need. This also saves you from finding something you completely fall in love with and then when you go to buy, you realise it’s already sold out. 

2. Do your research

Whether it’s products or the store, it’s important to do your research before you start spending some serious cash. For the product, we’d recommend you check its original price and protection policy. This helps you get a better idea on how good the deals are and if it’s a big tech product, you want to make sure it’ll be protected.

For the site, check delivery details and return policies. If the item isn’t going to get to you for months or you have to pick it up from the store, it’s important that you have this information so you can decide if you really want it or if you’re just going discount crazy! On return policies, you want to make sure the item can be returned, how you’d go about doing that and how many days you have to return it. 

3. Create an Amazon account

If you’re shopping from a website like Amazon, it’s a good idea to create an account before the sales. This helps you keep track of your orders and delivery process, plus you’ll typically receive discount codes and treats by having an account with them.

4. Check previous Black Friday deals

Checking the previous Black Friday deals is helpful as it gives you an idea of what to expect. This can cover previous price and percentage cuts or what products were popular last year.

It’s also a well-known fact that Black Friday is a way for retailers to clear out last year’s stock in preparation for newer models. However, some of the best deals are on the older iterations of products that are just as good as the new ones, so it’s a good idea to check the popular models from last year’s sales.

Do I need a Prime account to shop the Amazon Black Friday sale?

The quick answer is... no. You don't need to have Prime membership to shop on Amazon this Black Friday as the deals will be running site wide throughout the Black Friday / Cyber Monday weekend. This is different from Prime Day which is an Amazon-only event.

However, while you don't need a Prime account, having one could be helpful on Black Friday as Prime members get early access to the Amazon Black Friday sale. This means you get exclusive access to Black Friday deals before anyone else, so you can find the product you want and buy it before it sells out.

It's worth noting that if you've never had a Prime subscription before, you might want to consider signing up to Prime before the Black Friday sale so you can shop using the free trial. You can cancel at anytime, too.

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.

With contributions from