Best Amazon Black Friday deals 2025 UK

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Best Black Friday deals
Black Friday product categories
When do the sales start?
Best reasons to shop at Amazon
Tips for shopping the Amazon Black Friday sale
Do I need a Prime account?

By Rik Henderson

last updated 22 November 2024

Contributions from
Bethan Girdler-Maslen

in Deals

It's November, which means the Black Friday sales are here again. So, if you're looking for a deal, now's the time to take the plunge on any items that have caught your eye.

View the Black Friday deals at Amazon

Amazon's Black Friday event is fully under, having started on Thursday 21 November and it'll run through to the end of Monday 2 December (Cyber Monday). That means there are 1,000s of deals available right now on tech, home, fashion and all manner of products across the whole site.

So, find out everything there is to know about the Amazon Black Friday sales right here. You can also keep up with the latest in our live Amazon tech deals round-up, which features the best tech deals curated by the T3 team.

Amazon's best Black Friday deals

There are some amazing Black Friday deals right across Amazon. Here are some highlights.

Amazon Black Friday product categories

When do the Amazon Black Friday sales start?

Start date: Thursday 21 November 2024

Amazon is one of the best retailers to shop on Black Friday, with an extensive selection of deals on a wide range of products, including fashion, tech, entertainment, and more.

This year, its full Black Friday sales event started on 21 November and will run through to midnight 2 December (Cyber Monday).

Best reasons to shop at Amazon for Black Friday

Big name brands all in one place.
Easy website to navigate and search for whatever you want.
Fast delivery for regular Amazon users and Prime users.
Amazon Prime users get faster delivery, early access to deals and access to Amazon’s video, music, books and apps.
Today’s Deals: new deals every day so you can get cheap deals in the lead up to Black Friday.
Easy return & refund scheme.
Echo & Fire products: try for 30 days and return for a refund if you’re not happy.
Amazon Basics: essential items like batteries, lightbulbs and cables are also available at low prices to go with bigger products.
Climate pledge friendly items help you search for and buy products that are more sustainable, ideal for a consumer-heavy holiday like Black Friday.
"Buy it with" section: Amazon recommendations that go well with your original product.

Tips for shopping the Amazon Black Friday sale

To get the best deals this Black Friday, you need to be prepared, especially if you’re shopping across multiple sites. Below are our tips on how to shop in the Amazon Black Friday sales. For tips on other retailers like Argos, Currys, John Lewis, Very, AO.com and ASOS, just click those links!

1. Create a wishlist

Start off by creating a wishlist. On Black Friday, there’s a lot of chaos and you have to be quick to get the deal you want, whether you’re in store or shopping online, so it’s best to start off with a plan.

Create a wishlist of products that you want to buy and stick to it. For example, if you’re looking for an Echo Dot, make sure you know what style and generation you want before you start shopping the sales. As you do this, it’s also a good idea to check what site they’re available on. Since the Echo Dot is an Amazon product, you’ll want to shop at Amazon for the cheapest prices, so next to your wishlist items, note down where you can get them from.

Making a wishlist means you won’t waste time flicking through the sales waiting to have your attention grabbed by something you don’t need. This also saves you from finding something you completely fall in love with and then when you go to buy, you realise it’s already sold out.

2. Do your research

Whether it’s products or the store, it’s important to do your research before you start spending some serious cash. For the product, we’d recommend you check its original price and protection policy. This helps you get a better idea on how good the deals are and if it’s a big tech product, you want to make sure it’ll be protected.

For the site, check delivery details and return policies. If the item isn’t going to get to you for months or you have to pick it up from the store, it’s important that you have this information so you can decide if you really want it or if you’re just going discount crazy! On return policies, you want to make sure the item can be returned, how you’d go about doing that and how many days you have to return it.

3. Create an Amazon account

If you’re shopping from a website like Amazon, it’s a good idea to create an account before the sales. This helps you keep track of your orders and delivery process, plus you’ll typically receive discount codes and treats by having an account with them.

4. Check previous Black Friday deals

Checking the previous Black Friday deals is helpful as it gives you an idea of what to expect. This can cover previous price and percentage cuts or what products were popular last year.

It’s also a well-known fact that Black Friday is a way for retailers to clear out last year’s stock in preparation for newer models. However, some of the best deals are on the older iterations of products that are just as good as the new ones, so it’s a good idea to check the popular models from last year’s sales.

Do I need a Prime account to shop the Amazon Black Friday sale?

The quick answer is... no. You don't need to have Prime membership to shop on Amazon this Black Friday as the deals will be running site wide throughout the Black Friday / Cyber Monday weekend. This is different from Prime Day which is an Amazon-only event.

However, while you don't need a Prime account, having one could be helpful on Black Friday as Prime members get early access to the Amazon Black Friday sale. This means you get exclusive access to Black Friday deals before anyone else, so you can find the product you want and buy it before it sells out.

It's worth noting that if you've never had a Prime subscription before, you might want to consider signing up to Prime before the Black Friday sale so you can shop using the free trial. You can cancel at anytime, too.

View all deals from all retailers in our Best Black Friday deals UK guide
... and don't forget about the Best Cyber Monday deals

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.

With contributions from