I test watches for a living – these are 3 watches under £100 I'd buy in the Amazon Prime Day sale

Watches under £100 in the Prime Day sale — (Image credit: Amazon)

Day two of the autumnal Amazon Prime Day is upon us, and there has never been a better time to look at making big purchases. While some may be hanging on for Black Friday next month, there's some great stuff already available if you're quick.

As T3's resident watch geek, I've been hard at work collating all kinds of different deals which are worth your hard earned cash. Be sure to check out my guide to the best watch deals overall once you're done.

Here, though, I've found three of the best watches in the Amazon sale which are available for less than £100.

Invicta Pro Diver

The Invicta Pro Diver is always something of a love-it-or-hate-it watch. While some may scoff at the derivative design employed, it's hard to dismiss the quality of the spec sheet.

You'll find a Seiko NH35A movement inside and 200m of water resistance on offer for more dive watch capability than most of us could ever dream of. This one even comes in a two-tone hue.

At under £70, this should be considered one of the best value picks in the entire sale.

Timex Waterbury

Every collection needs a dress watch of some ilk, and the Timex Waterbury is a simple and effective way to achieve that look for less. Featuring roman numerals and a day-date complication at the three o'clock position, this watch packs in everything you'd need on a daily basis.

The brown leather strap and white dial are simple, but classic for a reason. And with a healthy chunk slashed from the price tag, you're getting a killer deal.

Casio G-Shock GD-010-4ER

Every collection needs a G-Shock, and this one is a real peach. It's not just the colour, either – this model packs in a 10 year battery which is better for both the planet and your wallet.

The blacked out display looks effortlessly cool, and can be made briefly brighter thanks to an LED light. You'll also find a range of G-Shock staples – 200m of water resistance, a world timer and a stopwatch are all found on this piece.

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Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.

Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.

He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.

Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.