Prime Day 2026 LIVE – final day of giant savings on premium products in the Amazon sale
Your last chance to catch all the best deals in this year's Amazon Prime Day sale and save big on top items
Prime Day is here!
It's past midnight and the gates to Amazon's biggest sale have opened. There will be thousands of items on sale over the next four days, covering every section of the website, from home goods to fashion, to books, toys and more.
The question is, which deals are really worth buying? Are there products among the masses of discounts that are not only cheaper, but are still the best models to buy? We've found them before and we will again this year, stay tuned!
First great deal
Okay, first quick look and I've already found a bargain. The DJI Osmo Pocket 3 is 26% off, down to £289. That's a great saving. Yes, there's a newer version out now, but this remains a great tool, and now at a far lower price.
Portable storage for 2025 prices
I know memory chips are expensive right now, so any savings you can find on storage products are worth considering. This SanDisk deal is a must for anyone looking for portable storage. The Extreme PRO Portable SSD 4TB is 39% off right now, taking the price down to £402.99 – still not cheap but not bad for these times.
Amazon's new Art TVs get a discount
Amazon's latest line of Ember TVs look absolutely stunning, and there are predictably some big discounts on them right now, whether you want the top-end Mini-LED model or the basic 4K version. What I didn't expect though, is that the brand-new Artline TV range is also discounted.
These TVs have a matte-finish screen so that they can appear like paintings when not watching them with artwork displayed in place of that big black mirror. The smaller 55-inch model is now 36% off at £624.99, while the larger 65-inch model is 34% off at £789.99
Perfect time for PlayStation
There will be plenty of Prime members wanting to hunt down a games console during the sales, and with Sony's recent PS5 price hikes, you might have been waiting especially.
Thankfully, Amazon is listing the PlayStation 5 current model for just £479 – a 16% price reduction on its usual cost.
You do need to be quick though as there's limited stock and 44% of them have already been sold, at the time of writing.
Everyone's favourite Lego Star Wars deal is back and better than ever!
The Lego Star Wars Millennium Falcon Ultimate Collector Series gets a great discount each big sales period and this Prime Day is no different. However, Amazon's price this year is one of the best I've seen.
You can get it for just £546.19 – a 26% drop on the usual £734.99 price point. That's almost £200 off and extremely tempting if you haven't taken the plunge on the 7,541 piece Lego set before.
Ring in the deals with Oura
With a new Oura smart ring recently launched, you can get a great Prime Day deal on the previous model.
The Oura Ring 4 has more than £100 off on Amazon this week, with the silver and "stealth" versions the cheapest they've been to date – just £232 (usually £349).
Enter a different dimension
There's a great deal on the Meta Quest 3S headset this Prime Day, with the headset and freebies for the popular VR game Gorilla Tag on offer.
You get 15% off the 128GB model in this deal, which is priced at just £271.99 (down from £319.99). So if you are looking to get into the wonders of mixed reality, you can now do it for a lot less.
Cool your jets! This deal is awesome
Hot tubs aren't just for cold weather. You can turn off the heat and just enjoy the bubbles. This Lay-z-spa model is now just £280 on Very, thanks to £100 saving. Just imagine spending your evenings sat here with a glass of something in your hand. Or working from home while sat in this tub... that's it, I'm ordering one now.
More cooling options
If that hot tub whet (or wet) your appetite, then we've rounded up some more great models on Amazon in our: Hot tub or paddling pool – these are the Prime Day deals to keep you cool this summer
Including this excellent Lay-Z-Spa Helsinki model, now £558 and this bargain Vitoper 2m paddling pool for just £35.
Coffee addict?
The crème de la crème of coffee machines has a huge £445 saving. The De'Longhi Eletta Explore Bean-to-Cup coffee machine is now £524.99, that's 46% off the list price.
Retro gaming deals
If you're into your retro gaming there are some great deals to be had this week – and you can follow all of the best ones on our Retro Gaming live blog.
My favourite, though, has to be the R36S Retro Handheld which normally costs around £40-50 and is now just £28.99.
Did someone say ice cream?
In this weather, I could eat ice cream for breakfast, lunch and dinner. So the discount on this Cuisinart Frost Fusion soft serve machine has me interested. Right now it's down to just £199.99, that's 33% off the list price. It makes frozen drinks and soft serve in just 30 mins without pre-freezing.
If you just want to make ice cream, the Cuisinart Freeze Ease Ice Cream Maker is also down to £99.99, which is also 33% off the list price.
I'm a big fan!
Feeling the heat a bit? We've got you covered. Our new Fans and AC live blog has all the best deals to keep you cool right now. The best option is this Meaco Sefte 10in: £119.99 at John Lewis
Still the most popular deal
Forever in the top deals during Prime Day, the Kindle Paperwhite is back with a big discount to tempt more users. Right now the standard Kindle Paperwhite is £119.99, that's 25% off the list price. If you want the version without ads, it's £134.
Apple Studio Monitor gets unmissable lightning deal
Apple's 27-inch 5 K monitor is a dream pairing for Macs and MacBooks, if you can afford it, and right now the original model (not the new XDR) is discounted by a huge 37%. This takes the price of the Apple Studio Display down to £1099 while stock lasts – and that won't be long at this rate.
Pixel 10 Pro with 29% off
Google's Pixel 10 Pro XL is a big phone, with a 6.8-inch screen, but it no longer has a big price. That's because you ocan pick it up right now with 29% off on Amazon. That's the Google Pixel 10 Pro XL 256GB for £849 – available in all four colours for the same price.
This is the Echo device to buy this year
The Amazon Echo Show line-up continues to improve, but the one to look out for is the Echo Show 11. This latest generation model goes bigger than the form Echo Show 10 but importantly, it's ready for the Alexa+ assistant. While the service will roll out to all devices eventually, the 11 gets it right away, giving you access to a much improved assistant. Right now you can pick up the Echo Show 11 for £139.99, that's 36% off the list price.
Hue and play
Another Lightning deal sees this smart lamp drop to a super low price. Normally £129.99, the Philips Hue Play Floor Lamp drop to £89.99, that's 31% off. It's the perfect way to add some ambience to your room, and can even be synced to your TV with a Sync Box.
Garmin for less
There's a big discount on the Garmin Fenix 8, the rugged multi-sport king of smartwatches. It features an AMOLED screen, up to 29 days of battery life and a built-in flashlight, making it ready for anything. With a 28% saving on the list price right now, the Fenix 8 is just £ 631.74. There are also discounts on the Fenix 8 Pro and the Fenix E .
Lego Star Wars sets to buy
If you love your LEGO Star Wars, it's worth checking out this piece on the 5 sets I'd buy in the Prime Day sale. From gigantic masterpieces like the LEGO Star Wars Death Star (19% off), to the new LEGO U Wing from the Andor shows, there's something for everyone.
Day two: lightning drops
Amazon is once again dropping its Lightning Deals at set times of the day. The next being 9 am this morning, which looks like we'll see a Garmin watch and a JLab portable speaker at a big discount. Keep your eyes peeled on the Prime Day page and we'll post the deals here too.
Current top 3 deals
If you want to see what's popular with other buyers right now, the Top 100 list is a good place to start. The Ring Battery Video Doorbell is the current number one thanks to the 53% off, followed by the Kindle Paperwhite and the Apple AirPods 4 with ANC.
While these are obviously good deals, the really interesting stuff tends to be harder to find. Like this Oura Ring 4 model with 46% off, or the Samsung Galaxy Flip 7 phone with 26% off.
Top Bowers & Wilkins headphones get 36% off
If you're looking for a premium set of headphones, this deal is for you. The Bowers & Wilkins PX7 S3 aren't the flagship model, but they're pretty close and offer incredible sound. Right now you can get the white pair with a huge 36% off, taking the price down to £255. If you want the black pair, it will only cost you a little more at £264.
The smart lock that's even smarter at this price
The Nuki Smart Lock Ultra is one of the best smart locks on the planet, and it's currently discounted in the Amazon sale. Right now you can get 26% off taking it down to £229 for the device and the new cylinder for the key. I tested the Nuki Smart Lock back in March with the Ultion cylinder and loved it, so would highly recommend it to anyone.
Ceiling fans
There's a reason ceiling fans are so prevalent in hot countries – that's because they work. I'd have them in every room if I could. This Dreo Ceiling fan has a quiet DC motor and smart lighting, so you can set the mood as well as the temperature. Right now there's 20% off bringing the price down to £175.
Deals in stereo
Luxury audio is an area that often gets overlooked in the Prime Day sales, but there's plenty of options out there. Just check out our Luxury Audio Deals live blog. Some of my favourites right now include the Astell & Kern CA1000T streaming player, which is now £569.05, and the Denon DP29FE2 : turntable now £100.
To boldy go on sale
Despite being a relatively new set, the Lego Star Trek Enterprise is on sale. This 3,600 piece build includes two shuttlepods and nine minifigures of the crew. With £40 off the price is now just £309.99. Move fast if you want one, as I doubt the deal will last long.
Beats a Cornetto!
Some of the best ice cream and slushie makers are on sale right now and we've rounded them up in our Prime Day ice cream maker deals guide. Don't miss the Cuisinart Frost Fusion Frozen Drinks and Soft Serve Ice Cream Maker: now £199.99 at Amazon as it makes the perfect Mr Whippy ice cream!
Amazon's FREE £20 voucher
Did you say free money? Well, yes kind of. Amazon is quietly dishing out £20 vouchers – issued completely for FREE – on any basket completions that are over £80. You can then redeem your voucher allocation on any Amazon-sold product throughout July 2026. Read more in our article.
Become a pinball wizard!
We've seen plenty of arcade machine reissues during sales events, but here's a digital pinball unit where you can switch between 12 different classic Gottlieb tablets. The Toyshock Haunted House is down to £659.99 with a 6% drop, and it's 24-inch display and real buttons/score board will certainly become a talking point in your home.
Day three deals are live
As we enter the third day we've seen some of the fan and paddling pool deals start to run dry. However, we do have new deals coming. Right now there are three new limited-time deals, including the excellent Bosch Home Cordless Hammer Drill with 33% off as well as the Philips 7000 Series hair dryer with 56% off and Braun IPL Silk Expert Pro 5 with 59% off.
The Gadget Show Podcast
Editor-in-chief Mat Gallagher caught up with Suzi and Jason on The Gadget Show Podcast yesterday to talk Prime Day and give his best deals. These included:
- Standout deal: Oura Smart Ring 4
- Best gadget under £50: Ring Battery Video Doorbell / Blink Outdoor Camera + Doorbell bundle
- Best headphones deal: Apple AirPods 4 ANC/ Bowers & Wilkins PX7 S3
- Best TV deal: Amazon Ember 75-inch Mini-LED / LG C5 48-inch
- Best smart home deal: Echo Show 11 / Nuki Smart Lock Ultra
- Most underrated deal: LEGO Star Wars Millennium Falcon / LEGO Star Wars Logo
Deals that are really motoring
If you'd rather drive than watch a screen, then you're in luck, as Amazon Prime Day has some deals for motorists too. In the Amazon Auto section, you'll find deals on EV chargers, Dash Cams, jump starters, phone holders and much more. We've rounded up some of the best here.
Belkin deals
Belkin produces some great accessories for charging, especially for iPhone users, and there's lots on sale in Amazon's Prime Day sale. The Belkin BoostCharge 3-in-1 is one of the best-looking bedside chargers, and is now just £59.49. The BoostCharge power bank 10000mAh is 44% off at just £13.99 and is an amazing battery pack that has enough charge to keep any of your gadgets running – something I always keep in my bag. And for Nintendo Switch 2 users, the Belkin Gaming Nintendo Switch 2 charger case is a must and now only £49.99.
Feeling the heat? These fans can be delivered in 24 hours
Today is the hottest day of the year for much of the UK, and though few places offer same day delivery, there are still some next day delivery options on Amazon, including some handheld fans. Here are a few models to check out if you're in need (all discounted for Prime Day).
What's in the top 100?
Amazon's list of Top 100 deals are the deals that you are buying – well, that someone is buying anyway. As you might expect, there's a lot of Amazon devices on there, from the Kindle Paperwhite to the Fire TV Stick 4K Plus, Ring doorbell and Echo Shows. But there's also some other big-name products that you might have missed so far. Like the Sony WH-1000XM6 headphones and the Asus Vivobook S14.
Flip the switch?
I feel like this is a deal that's gone fairly unnoticed so far, but you can now get the Samsung Galaxy Z Flip 7 phone for £849, which is 26% off the RRP. This is a really great little phone with a big screen that fits in your pocket, and has an excellent camera too.
Portable air conditioning you can take camping
Here's one portable air conditioner you can still buy in the Amazon sale. The EcoFlow Wave 3 not only offers 6100 BTU cooling for ice cold air, but it has a built in battery so it can run for up to 8 hours. That makes it perfect for keeping cool while off the grid, whether you're camping, in an RV or just away from a plug. Right now it's 13% off, with a price of £699.
Apple Watch with 22% off
There's a really good price on the Apple Watch Series 11 line right now. Teh 42mm is 22% off at just £289, while the larger 46mm version is 21% off at £317.
Final day of sales
The Prime Day sales finish at midnight tonight, so there's likely to be one last push for those deals and some excellent offers to be had. Lightning deals are coming again at 9am and 5pm today, with the first three products appearing to be a carry-on suitcase, a Philips Sonicare 6100 toothbrush and a Braun Series 7 trimmer and shaver. Be online at 9am to catch them.
What's the most expensive item in the Prime Day sale?
This Alienware desktop machine is the most expensive item in the Prime Day sale right now. Even with its 20% saving, the Alienware Area-51 Gaming Desktop will cost you £5299, which is a lot of money for a PC. However, that 20% off represents a massive £1300 saving on what is one of the most powerful gaming PCs around. It sports an Intel Core Ultra 9 series 2 processor, Nvidia GeForce RTX5090 graphics card, 64GB RAM and a 4TB SSD hard drive – this thing is immense.
Colour me interested
Do you really need a colour Kindle? Probably not but would you buy one if they were practically the same price as the regular one? Of course you would. Well, the good news is there's currently 38% off the Kindle Colorsoft Signature Edition and 35% off the regular version. That means you can pick up the Kindle Colorsoft for £154.99, or the Kindle Colorsoft Signature Edition for £166.24.
Sonos surround deal
You can create the perfect surround sound system by adding two of the Sonos Era speakers to an existing Sonos Soundbar and right now it's cheaper to do so.
In the Prime Day sale, the Sonos Era 100 SL are down to £141, that's 17% off, so you can save £56 on a pair.
Don't let these deal (LE)GO without buying one
Okay, it's a stretch, but there really are some great LEGO deals right now, from Lord of the Rings sets, to the Trevi fountain (who knew?). My favourites though, have to be the Polaroid SX-70 set, which is 19% off, and the NASA Artemis space rocket set, which has 15% off.
Plaud Note gets a big discount
The Plaud Note devices are groundbreaking in terms of AI voice recording, with some of the best summaries on the market. In the Prime Day sale there's big discounts on the devices too, from the Plaud NotePin S with 15% off at £135 to the Plaud Note Pro with 15% off at £143. If you need to take notes anywhere, these are a game changer.
Last-minute Lego? You betcha!
Lego is one of our most favourite brands, with some ace products under its belt. With that in mind, we've covered all the best Prime Day deals on the stuff – and here are the top last-minute buys before the sale ends.
Middle of Lidl anyone?
For those in the UK who know Lidl (yes, the German supermarket), well, after the Tronic portable AC unit sold out in little time, you now have the chance to buy the brand's bladeless tower fan for just £59.99 instead – which is confirmed as in stock in some stores.
Check the official Lidl site and store stock tracker before traipsing out in the heat to your local, though. Some have stock, some do not. So g'luck, as this fan looks like a bargain little saviour – especially with so many other brands having sold out!
Grand Theft Auto VI for a steal
Not strictly a Prime Day deal and not the biggest discount you'll ever see, but if you are one of the millions wanting to preorder Grand Theft Auto VI you can do so on Amazon for less right now.
While other retailers are selling it for the £69.99 RRP, Amazon has both the PlayStation 5 and Xbox Series X/S boxed versions for £68. So you get to save 3%.
As they say, every little helps.