A TV favourite has returned for Amazon's latest Prime sale! I've been covering Amazon's Prime Day deals for years now – and with so-called 'Big Deal Days' now upon us (from 7th to 8th October), you've got a short time to buy.
Previously, Amazon has sold its 55-inch 4K TV with 43% off, but for 2025 it's improved by a couple of percentage points. And you can secure one for just £82, taking advantage of the 0% interest model and splitting payments.
Check out the Amazon Fire TV 4K 50in deal here
To qualify you'll need to be an Amazon Prime subscriber, there's a maximum of two sets per member for purchase, and if you want to take the 0% interest route then you'll only need to pay a further 4 months to complete your purchase after the down payment.
So if you're looking to buy one of the best new TVs, then this early deal is a great opportunity. Amazon is the master of low pricing with its own-brand TV sets, but of course, making any Amazon Prime event a good time to buy.
It's a decent telly, too, as we called the Omni QLED 4K model a "feature-packed deal" in our full review from last year.
But the real appeal of the Amazon Fire TV 4K Omni QLED is its lower-than-the-competition price tag. Now at its lowest-ever point – which I've verified using third-party tracker CamelCamelCamel– you'll get a solid 45% off the asking price.
You have to be an Amazon Prime member for that interest-free purchase option to be possible, of course, but the service's cover fee is worth it for a discount that's this strong.
The 43-, 50- and 65-inch models are also heavily discounted – check out those deals here – meaning there's plenty of choice, whatever size best suits your needs.
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