Can you buy a Rolex in the Black Friday sale? Yes – and you'll save thousands
There are huge savings to be had on Rolex watches – and a couple of cheaper alternatives as well
With Black Friday looming ever closer, you'll notice a wide array of deals floating around. While the sales event was once a haven for cut price beauty and electronics, it now encompasses just about everything you can imagine – if it has a price tag, and that price tag can be cut, it'll be here.
Shop Black Friday watch deals at Amazon
Shop Black Friday watch deals at Walmart
As T3's resident watch expert, one question I always get asked is whether or not you can find a Rolex in the Black Friday sale. And the answer is yes, absolutely! While you won't find a discount first-hand these days, third-party retailers selling pre-owned models still cut their prices every now and then, meaning you can snag a deal.
I've been hard at work hunting out the best discounts this year, and you'll pleased to know that thousands of dollars have been hacked away, allowing you to get an iconic timepiece for less. Let's dive in and take a look at what I've found.
Does Rolex do Black Friday?
If you're hoping to buy a brand new Rolex in the Black Friday sale, you're sadly out of luck. The brand sells through a network of authorised dealers, which are notoriously tough to buy through. Popular models can endure years-long wait times, and many will require additional spend to qualify you to purchase.
Fortunately, there is a thriving secondary market for Rolex watches, and those dealers often discount their stock at this time of year. All of the models listed above are pre-owned, but offer savings that extend into multiple thousands.
Is it worth buying a Rolex in 2025?
While many will talk about Rolex watches in terms of investment value, I'm not going to do that as watches will rarely make sound long-term investments. Even Rolex models – which have appreciated massively over the last few years – have proven their prices to be volatile at best.
Still, investment isn't the only reason to buy a watch. Rolex makes fantastic timepieces that are instantly recognisable, even to non-watch lovers. Its designs aren't always the most adventurous, but many will see that as a positive, not a negative.
