World Cup helps boost HD TV sales in UK

Ofcom report shows subscribers to cable and satellite providers also on the rise

With a month of football action set to kick off in just under a days time, fans wanting to get closer to the World Cup action has helped a massive surge in HD TV sales.

According to research by Ofcom the number of HD Ready TVs being carted out of stores reached 24 million by the end of March 2010.

The report also showed that 50% of UK households will enjoy this summer's football festivities in HD through a standard roof-top aerial, especially after Freeview HD launched earlier than we had previously expected it to in the UK.

On the cable and satellite providers front, Sky has racked up 428,000 more subscribers in the first three months of 2010. Virgin's V+ service added 77,900 more subscribers in the same time, with HD subscriptions overall surpassing the 2.5 million mark.

BBC HD, ITV HD, Channel 4 HD and S4C are currently the channels available on Freeview with BBC 1 HD set to land later this year. To tune in to Freeview HD to watch Capello and company, you will need to buy a new HD set-top box like the Panasonic DMR-XW380 which can handle the beefed-up transmission.

Link: Ofcom

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