HTC to scale back output to focus on few core handsets

HTC confirms it is to produce fewer handsets in the coming year with more effort to be focussed on producing a few core devices

 

Having spent recent years bombarding the smartphone market with a flurry of new handsets Taiwanese smartphone manufacturer HTC has revealed that during 2012 it will put more emphasis on the quality and not quantity of handsets released.

Having seen the company’s flagship device of the past year, the HTC Sensation, largely drowned out by the Apple iPhone 4S and bitter Android rival the Samsung Galaxy S II, HTC's UK head, Phil Robertson, has suggested that the Desire and Wildfire manufacturer needs to "get back to what made us great."

Best HTC Handsets

Whilst the Android smartphone scene has become HTC's bread and butter the past 12 months saw the Taiwanese company attempt to conquer the tablet market with the Google OS powered 7-inch, stylus touting HTC Flyer, a device that failed to entice much interest.

"We ended 2011 with far more products than we started out with. We tried to do too much,” said Head of HTC UK Phil Robertson. “We have to get back to focusing on what made us great - amazing hardware and a great customer experience.

2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs.”

With a number of upcoming HTC handsets have leaked in recent weeks and months ahead of expected MWC 2012 unveilings the company is believed to be one of the first to target the introduction of a quad-core processor packing smartphone.

Should HTC refocus its efforts on a select group of hero handsets set to dominate their respective markets or continue to offer a variety of choice? Let us know what you think via the comments box below.

Via:TechRadar
 

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now