The two latest models in TAG Heuer’s range are an extension of the creative collaboration between the watch brand and Alec Monopoly, combining watchmaking craftsmanship and contemporary art.
The two first came together in 2016 when the artist was announced as the Swiss watchmaker’s Art Provocateur at Miami Contemporary Art Week. On that occasion, Alec Monopoly tagged the TAG Heuer boutique in the Miami Design District.
No, Alec Monopoly, is at it again.
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Original and colourful, these TAG Heuer Formula 1 and Carrera models feature the little banker called Monopi wearing a red bandana over his face and throwing cash across the dial.
Alec Monopoly’s instantly recognisable signature is found in the background in yellow, blue and red.
The 41mm Formula 1 model (opens in new tab) is presented on a black rubber strap. The sporty watch features a stainless- steel unidirectional bezel with a black PVD coating that is engraved with a 60-minute scale.
The watch’s bold black design is the perfect backdrop for the bright artwork on the dial to truly stand out.
The Carrera model takes the idea a step further – the eye-catching ALEC logo adorns the sapphire caseback, through which the wearer can enjoy a view of the TAG Heuer Calibre Heuer 01 manufacture movement inside the watch.
This stylish 43mm chronograph features a case and lugs in brushed stainless steel and is presented on an H-shaped stainless-steel bracelet with an alternating brushed and polished finish.
The fixed bezel, with its iconic tachymeter scale, is made from black ceramic.
Check out the pieces below:
These two TAG Heuer timepieces are sure to be a hit among street art fans as well as watch connoisseurs. You can buy them from the links below:
- Buy the TAG Heuer Formula 1 Alec Monopoly Special Edition for £1,000 (opens in new tab)
- Check out other TAG Heuer watches at Goldsmiths (opens in new tab)