Get up to 40 percent off everyday items until next week with Amazon Prime Now

Great deals on daily essentials such as drinks, snacks and cleaning in the lead up to Amazon Prime Day

In case you didn't know, Amazon Prime Day is next week.

And if you can get the Amazon Prime Now one or two-hour delivery service in your area (see below), there will be preferential deals for you including up to 40 percent off everyday items. 

The deals run from now through to the end of 11 July. 

Not got Prime Now or don't know what it is? Then read on! 

Not got Amazon Prime Now? Here's a deal

New Prime Now customers can receive £10 off their first Prime Now order from today until 6pm on 10th July with voucher code 10NOW40. Customers will then receive a further £10 off a future Prime Now orders placed after Prime Day. [See Terms and Conditions here]

What is Amazon Prime Now? 

Amazon Prime Now is all about speed and enables you to can choose to have products delievered free during a two-hour window anytime between 8am and midnight on any day of the week. 

If you want to go one better and have one hour delivery (select postcodes only) you can pay a £6.99 delivery charge for the priviledge.

Prime Now launched in London in June 2015 and is available to more than 30% of the UK population in selected postcodes in London, Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. 

It doesn't offer Amazon's full stock, but a mere 20,000 items. These span everything from food and drink to toilet paper to gadgets and toys. You'll have to be a member of Amazon Prime – which costs £79 a year.

To use the service, download the dedicated Amazon Prime Now app on your iOS or Android device and start shopping.

The fastest London Prime Now delivery to date was a Netgear Wi-Fi Range Extender which was ordered at 10:32am, shipped from Amazon's Bow delivery station and delivered at 10:44am to a postcode in Canary Wharf. 

Elsewhere, a Moleskine notebook and a tin of sketching pencils were ordered at 20:09, shipped from the Amazon Prime Now facility in Manchester and delivered at 20:24 to a local address in Swinton.

The most popular Prime Now purchase of 2015 was the Fire TV Stick – closely followed by bottled water, Pepsi Max and Terry's Chocolate Orange.

Amazon Prime now deals available

  • 30% off select Walkers crisps
  • 40% off select Nescafe coffee
  • 30% off select Coca-Cola bottles and cans
  • 25% off select wine when you buy 6 bottles
  • 20% off select items from Dettol, Vanish and Finish

When is Amazon Prime Day 2017?

Amazon Prime Day 2017 will be held on Tuesday 11 July 2017, however, the event will run over two days, starting on the Monday 10 July at 6pm

You will need an Amazon Prime account to take advantage of the deals, though. Prime is Amazon's premium service which offers unlimited one-day deliver on all your orders, plus access to the Amazon Prime Instant Video service for a fee of £79 per year.

Visit to shop the full selection of Prime Day deals. 

Prime Day has expanded to 13 countries this year - deals will be available in the US, UK, Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria.

What were the best deals last year? 

  • Microsoft Surface Pro - £210 off
  • HDTVs and 4K TVs: up to £100 off
  • Xbox One Guitar Hero Bundle - £105 off
  • Gibson electric guitars - 20% off

Last year Amazon Prime Day was the biggest day in Amazon’s history  - Amazon's traffic was up 36%. 

18,048 pairs of headphones were sold in three hours in the US, while in the UK we bought 600 Trunki suitcases early in the day - who knew there was such an urgent demand for impractical toddler transport? 

Amazon also sold 90,000 TVs and thousands of Kindle Paperwhites, Fire TV Sticks and FIre tablets.  

What are likely to be the best Amazon Prime deals 2017?

Once again the cheapest deals are likely to be on Amazon's own gear. But also expect deals on: 

  • Laptops, as always
  • Kitchen appliances and vacuums
  • PS4 and Xbox One
  • 4K TVs

What's new with Amazon Prime Day

  • Deals are Everywhere – Prime members can shop deals on all devices, across all categories, in all Prime countries.
  • 30 Hours to Shop - 24 hours just isn’t enough time to shop all of the great deals, so Prime Day will start at 6pm on Monday, 10th July giving Prime members 30 hours to shop.
  • Explore Deals You’re Into – Find deals organised by the most shopped for themes. From pet lovers to gardeners and techies to artists – find your deals even faster.
  • Toys All Day – Prime members in the UK will find toy deals nearly all day on Prime Day.
  • Watch-A-Deal – Readily track and shop any deal while at home or on-the-go with the Amazon App.
  • Sort by Category – Newly-enhanced deal shopping is designed to help customers swiftly sort deals by category.
  • More Sellers – Twice as many small business sellers around the world are participating in Prime Day this year.
  • More to Watch – Prime members will find unbelievable deals on some of today's top rated TV series and popular blockbuster films to rent or purchase and instantly stream on Amazon Video.
  • Amazon Global Store – Prime members in China and Mexico will be able to shop both local deals as well as select deals from other countries from the Amazon Global Store.
  • Tips – Find helpful advice on how to shop on Prime Day at

Special Amazon deals for students

Is it worth having an Amazon Prime account?

As well as having free next day delivery, you also get access to numerous other services including the Amazon Prime Instant Video streaming service. You can also store unlimited numbers of photos and borrow ebooks. If you live in London or some other major cities you also get access to Amazon Prime Now - a one-hour delivery service on a bunch of esential items. You can also join Amazon Family, which means 20 per cent of nappies if you're into that.

According to Amazon, Prime Day will be the biggest Amazon event ever, with more than 100,000 deals worldwide exclusively for Prime members. Last year Amazon claimed that Prime Day would hve more deals than Black Friday and Cyber Monday, the November and December days when pre-Christmas sales peak. It turned out to be a bit of a red herring but Amazon was stung by the criticism and there will be some cracking offers this time around.

Dan Grabham

Dan is a previous Editor for and covered the latest in computing, home entertainment and mobile tech. He's also the former Deputy Editor of TechRadar and former Editor of Lifehacker UK. Dan has written for numerous computing and lifestyle magazines and has also written a book, too. You'll see him pop up in numerous places, having been quoted in or on The Sun, BBC World Service, BBC News Online, ITN News, BBC Radio 5Live, BBC Radio 4 and Sky News Radio.