Black Friday deals 2019: what to expect and when

Your guide to the best Black Friday deals: cheap coffee machines, games consoles, 4K TVs and more Black Friday deals
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What will you be looking for in the Black Friday deals this year? If you're planning to get a new electrical item – perhaps a coffee machine, a 4K TV or even a dishwasher or fridge – then is a retailer you should keep an eye on.

Black Friday lands on November 29 this year but doesn't wait until them to start bringing out the bargains. Read on to find out what we're expecting this year in the Black Friday deals.

When is the Black Friday sale?

In 2018 started its Black Friday sale a whole two weeks of Black Friday so if the retailer follows that plan again this year then you can expect the Black Friday sale to start around Friday 15 November.

It's a smart strategy as it's almost certain that the Amazon early Black Friday deals will be rolling out by then so AO won't want to be left behind.

There will also be Cyber Monday deals on, which will run on 2 December 2019, and probably beyond as says "Here at, we like to be generous, so we’ll be offering deals before and after Black Friday, too. Just in time to grab a Christmas bargain!"

In total that means we could see three or even four weeks of sales from over the Black Friday period.

What will the best Black Friday deals be?

We don't know the exact products that will be in the Black Friday sales yet for any retailer but does tell us on its Black Friday page what product categories we can expect to see discounts in.

AO says: "Whether it’s for life's essentials or you're Christmas shopping for someone special, you’ll find a little bit of everything at… TV & Entertainment, Computing, Phones, Smart Tech, Laundry, Dishwashers, Fridges & Freezers, Cooking, Small Appliances, Floorcare." Everything but the kitchen sink, then. (You'll need to head over to John Lewis for those.)

We're expecting the 2019 Black Friday sales to be a bit of a battleground between Google and Amazon as they try to get their smart home devices into more homes. So that means discounts on Google Home Mini and Amazon Echo Dot as well as on larger smart assistants from the two companies. Amazon has also recently announced a load of new Alexa powered devices while Google has a new smart screen and speaker combo of its own in the form of the Google Nest Hub Max so this Black Friday could be a great time to extend your smart home set-up into more rooms in your house. sells Google and Amazon hardware so whichever of the two systems you're currently using you should be able to find some good discounts.

Another item to keep an eye on is the GoPro Hero 7 White. It was introduced in September 2018 as the entry level camera in the GoPro action camera range and it's just been dropped from the range now that GoPro has announced the GoPro Hero 8 Black. So we think the Hero 7 White must be ripe for a Black Friday discount. It was originally £179.99, and can currently be picked up for around £159 (check our best GoPro deals article for the latest prices). Could it be a sub-£150 Black Friday special at and other retailers this year? We think so.

Once the Black Friday sale gets underway we'll be updating this page with all the best deals, so keep it bookmarked and check it out from the middle of November. You'll also find links to our other Black Friday roundups below. Happy shopping!

How can you get the best Black Friday deals has supplied four tips to help you get the best Black Friday deals. These tips don't just apply to, though, they apply to all retailers. Here they are:

1: Do your research. To ensure you get the best possible deal on the day, make a list of the items you’d ideally like to buy, prioritise them and stick to your list. This means you won’t overspend but you can still purchase everything you need.

2: Sign up. Register for online accounts with retailers ahead of the event so you can be the first to know about the best deals around. Most retailers offer a sign-up service so that you can enter your email address and be notified when the Black Friday deals go live.

3: Get on the retailer’s apps and social media. Follow the retailers you want to hear about for their upcoming discounts and offers during Black Friday. Also, download their app and set up a notification so you are aware of any new deals that launch. You can follow on Twitter, and download the My AO app for iOS and Android.

4: Timing is everything. Due to the large volume of visitors some websites crashed before customers could grab their bargain last year. Be ahead of the game and shop at times that would be typically quieter to avoid this risk.