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It's time for Google to reveal its latest hardware at Made by Google 25, with a trio of Pixel handsets, a new Fold, and a new Watch expected to be launched as part of the event.
That said, it's not thought that Google's approach for this year's event will be typical by any means – a teaser, including special guest attendees, has been revealed, suggesting a radically different approach.
That means Made by Google 25 could be a lot of fun to spectate. There might be fewer deep-dives into Gemini's upgraded AI brain and more party vibes for the latest launch.
Either way, now that Pixel is about to have its 10th anniversary, we're here to follow along step-by-step and reveal all the latest Google goings-on as part of the reveal today. Stay tuned!
The biggest Made by Google headlines so far
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Hey there best bud
We've put a lot of attention on the phones the brand look set to launch here, but there's also talk of a new pair of earbuds. The Google Pixel Buds 2a would sit within the brand's more affordable audio subset, and could make a real splash.
Leaked information also suggests they'll enjoy active noise cancellation, a respectable seven hour battery life, and spatial audio – not bad for budget buds!
Milestone Birthday
Hello Google lovers! T3 Senior Staff Writer, Sam Cross, joining you for a bit here. And while all of the focus is likely to be on the new goodies from the brand, it's worth remembering that this is also the tenth anniversary of Pixel devices.
Things have changed a lot over the years, with the device range growing and evolving. I'm willing to bet there'll be at least a passing tribute to those which paved the way today – the brand even posted the video below on Twitter recently.
10 generations in the making. Look for #Pixel10 in 10 days at #MadeByGoogle: https://t.co/VxzWRaYodH pic.twitter.com/ER8qtFcDv5August 10, 2025
Leaves on the track
While there will be plenty of exciting announcements during Made by Google, there might also be one or two disappointments – especially if you'll looking to upgrade to the Pixel 10 Pro Fold or Watch 4.
It has been claimed that while they will be unveiled today, there could be a delay in getting them into stores. They may not even be available until October, in fact.
Alleged supply chain problems have apparently forced Google to concentrate on its core Android phones first, then follow up with the release of the rest of the products. We'll find out more later.
Meet the family
Along with individual videos and images of the phones, a "family" shot of all the devices expected today was leaked several weeks ago.
It also shows what we believe to be the Pixel Buds 2a and Pixel Watch 4.
One thing missing from the line-up above is the Pixel Buds Pro 2 in the new Moonstone colour for 2025. But considering that's literally just another colourway for an existing device, that's not really a surprise.
Evolution not revolution
If you're expecting a major design change with this year's Pixel phones, don't. It seems that there will only be fractional changes to the look and feel of the Pixel 10 series.
However, we are expecting a few bells and whistles on the inside to make up for it.
One exciting new addition is said to be QI2 wireless charging and a MagSafe-style system to keep your charger in place. That almost does it for me on its own.
Watching Made by Google live
Morning, news editor Rik Henderson here for a bit to update you on Pixel shenanigans, and first up are details on how to watch the launch event live.
We're actually hosting the Made by Google 25 livestream right here on T3, so you can watch it along with us later today. Alternatively, it will be streamed on the dedicated Made by Google YouTube channel, if you'd prefer to head there instead.
As Mike alluded to earlier, it will be hosted by Jimmy Fallon, who also teased that there may be some surprises beyond the devices we already expect. Although I'm not particularly sure he wasn't just joking.
'Get out your comfort phone'
Same, same, different. This year's Pixel 10 series isn't expected to be radically different to the Pixel 9 series – save for the obligatory jump in processor and some general upgrades.
What is anticipated to be a whole new departure, however, is the Made by Google event itself. This isn't going to be an AI deep-dive, as per so many keynotes, but a wider adventure.
The event, to be held live in NYC, is teased to have showings from Jimmy Fallon, Stephen Curry, Lando Norris, The Jonas Brothers, and more. You can see the teaser on X, below:
Live from NYC, it's #MadeByGoogle '25! Tune in on August 20th at 1pm ET to catch our latest products and celebrate 10 generations of Pixel with all these special guests & more 👀 Are you ready to get outside your comfort phone? https://t.co/3qmNQCXzzo pic.twitter.com/9IA1pO9G6FAugust 15, 2025