9 best men’s fragrance and cologne launches from February 2026 – from Tom Ford, Hugo Boss and more

Described as ‘citrus musk’, Tom Ford’s new Soleil Neige is a combination of green citrus with white florals. Judging by the name which translates to Sun Snow, it feels like Tom Ford Soleil Neige was inspired by the Winter Olympics which took place in February – it even has a white fluted bottle that looks like it’s been sitting in the snow.

The new Colonia II Profumo Millesimato from Acqua Di Parma is a celebration of its 110th anniversary. The limited edition fragrance features ylang ylang which was harvested in 2024, and is balanced by Italian bergamot, blood orange, grapefruit, patchouli and rosemary, giving it a citrusy aromatic scent.

Dolce & Gabbana K Elixir fits into the woody theme for this month with its base note of guaiac wood. Atop this layer is labdanum and incense which gives the fragrance a rich, leathery and smoky scent. The royal blue bottle is topped off with a crown cap making it look very regal.

If you like sweeter scents, Balmain Destin de Balmain is a great unisex fragrance from the floral fruity family. Its main note is strawberry which sits at the top of the scent, making it quite sweet, but it’s balanced with peony accord and sandalwood for some extra warmth.

Bold and intense, Yves Saint Laurent’s new Y Iced Cologne can allegedly last up to 12 hours on the skin, so if you want something long lasting, this is the bottle for you. It has notes of mint, blue sage, patchouli and ambroxan so it really lives up to its name for being icy.

You can never go wrong with a Hugo Boss fragrance, and its new BOSS The Scent Intense has all the notes you’d expect from a classic men’s cologne. It features leather and vanilla for richness and sweetness, and has a base note of maninka fruit for extra warmth.

A citrus wood fragrance, Bvlgari Le Gemme Tygar Extrait is bold, sensual and comes in a cool-looking bottle. It has layers of grapefruit, ambergris, benzoin and peru balsam, so it’s a great scent for date nights and evenings.

Another minty fragrance that launched this month is Molton Brown’s Wild Mint & Lavandin. Clean, fresh and masculine, this aromatic scent has notes of wild mint for that icy feel and lavandin, a type of lavender which has a more herbal smell. It gets some extra warmth from orris root and nutmeg.

The Ted Baker Tailored Amber fragrance is another aromatic scent that has lots of herbal notes balanced with light florals. It has layers of lavender, leather, bergamot, white jasmine, cassis, green apple, moss and musk, so it’s a bold, woody scent with hints of herbs.