HOKA just reimagined a cult trail shoe with Swedish brand UNNA and it glows in the dark

HOKA’s latest collaboration transforms the Speedgoat 2 into a reflective, retro-inspired shoe built for both trails and city life

HOKA x UNNA Speedgoat 2 collaboration
(Image credit: HOKA)

The Speedgoat 2 is having a moment. Hot on the heels of its recent revival, HOKA has announced a limited-edition collaboration with Swedish running brand UNNA, giving the cult trail running shoe a bold new personality.

The UNNA x HOKA Speedgoat 2 blends performance tech with playful design, bringing fresh energy to a model that’s already considered legendary among trail runners.

UNNA is a relatively young name in the running world, but its ethos– movement without pressure, joy in everyday runs, and community spirit – aligns neatly with HOKA’s own.

Across the toe boxes, you’ll also find UNNA’s mantra “Finish in a Good Place,” spelt out with “GOOD” on one shoe and “PLACE” on the other.

John-Ruben Holtback, UNNA’s founder and creative director, describes the Speedgoat 2 as his personal go-to for the last six years, making this collab feel like a natural progression.

His aim was to create something that works as well on trails as it does on city streets.

The result is a shoe that celebrates growth, personal transformation, and the freedom to define running on your own terms.

The UNNA x HOKA Speedgoat 2 will launch globally on September 19 in two colourways (Astral / Galaxy and Sea Ice / Cosmic Gray) priced at $170 USD.

They’ll be available at UNNA, HOKA, and selected wholesale partners.

Matt Kollat
Section Editor | Active

Matt Kollat is a journalist and content creator for T3.com and T3 Magazine, where he works as Active Editor. His areas of expertise include wearables, drones, action cameras, fitness equipment, nutrition and outdoor gear. He joined T3 in 2019.

His work has also appeared on TechRadar and Fit&Well, and he has collaborated with creators such as Garage Gym Reviews. Matt has served as a judge for multiple industry awards, including the ESSNAwards. When he isn’t running, cycling or testing new kit, he’s usually roaming the countryside with a camera or experimenting with new audio and video gear.

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