Sony: PSPgo was an experiment
Claim comes as rumours of PSP 2 ramp up ahead of next week's E3 in LA.
Sony Europe’s gaming chief has said that the PSPgo was released as part of a learning process, confirming that the UMD-free handheld has not done been flying off the shelves since it launched a year ago.
SCEE’s Andrew House said in an interview, “One of the reasons we launched [the] PSPgo was to understand where that consumer behaviour was going. We were getting signals from consumers that this was the kind of device that they wanted. But we need to recognise that consumers like their packaged media library.”
House went on to admit that the move hadn’t , “…been measured by success in sales,” saying the company purposefully launched the hub in “a mature lifecycle.”
It’s certainly a new take from Sony in the run up to E3, which starts next week. With rumours of a new PSP 2 rampant, it appears it’s realised that it can’t battle Apple’s download only model for the iPhone and is planning on keeping with UMDs for its next-gen handheld. It’s widely acknowledged that Sony’s download model is pricey and doesn’t favour PSPgo owners.
We’ll be covering all the major E3 news as it happens, so stay tuned for updates.