Having dominated the smartphone, tablet, PMP and computer markets Apple looks set to turn its attentions to TVs with the repeatedly rumoured iTV sets
Ahead of the expected Apple iTV release later this year industry analysts have spoken out on the upcoming internet connected TV sets and service suggesting Apple will ‘revolutionise’ the television market.
Suggesting that Apple has already been in contact with a “major TV component supplier” regarding its upcoming Apple iTV service, well respected tech analyst Gene Munster has claimed Apple will launch its own branded television sets and a new content platform before the end of the year with the aim of dominating the TV scene.
"We believe that Apple only enters mature markets with the goal of revolutionizing them, as it did with the smartphone," Munster, Managing Director and Senior Research analyst with Piper Jaffray explained. "Without a revamped TV content solution, we do not think Apple enters the TV market... Apple enters markets to reinvent them."
Long mooted, Apple iTV rumours kicked into overdrive in recent months following the publication of the official Steve Jobs biography in which the Apple co-founder and former CEO said he had “finally cracked” how to change the television market.
"I'd like to create an integrated television set that is completely easy to use,” Jobs reportedly said. “It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it."
Further Apple iTV rumours have suggested Apple will offer a variety of screen size options when it launches its first own branded television sets later this year. With 37 and 42-inch Apple iTV models reportedly in the works, some rumours have suggested Apple’s Design Chief Jonathan Ive is currently putting the finishing touches to a 50-inch set.
Although Apple has offered no indication as to the validity of such claims it is widely believed that the Apple iTV hardware and accompanying software platform will land before the end of the year.
Late last year analyst Gene Munster suggested the Cupertino based company would follow the 2012 unveiling of the Apple iPad 3 and Apple iPhone 5 with an Apple iTV release of its own around October with the service to land ahead of the lucrative Christmas period.
Would you be tempted by the availability of an Apple branded television set and accompanying content platform or would it be an unnecessary and overprized luxury? Let us know via the comments box below.