Can you buy a Rolex in the Black Friday sale? Yes – and you'll save thousands
There are huge savings to be had on Rolex watches – and a couple of cheaper alternatives as well
With Black Friday now just days away – and the Black Friday sales taking place all throughout November – you'd be forgiven for feeling slightly fatigued. Still, with discounts getting better by the day, there's no time like the present to snap up a bargain.
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As T3's resident horological enthusiast, I'm often asked if you can buy a Rolex in the Black Friday sales. The answer is yes – with the small caveat that you'll need to buy pre-owned, rather than new stuff.
Does Rolex do Black Friday?
If you're hoping to buy a brand new Rolex in the Black Friday sale, you're sadly out of luck. The brand sells through a network of authorised dealers, which are notoriously tough to buy through. Popular models can endure years-long wait times, and many will require additional spend to qualify you to purchase.
Fortunately, there is a thriving secondary market for Rolex watches, and those dealers often discount their stock at this time of year. All of the models listed above are pre-owned, but offer savings that extend into multiple thousands.
Is it worth buying a Rolex in 2025?
While many will talk about Rolex watches in terms of investment value, I'm not going to do that as watches will rarely make sound long-term investments. Even Rolex models – which have appreciated massively over the last few years – have proven their prices to be volatile at best.
Still, investment isn't the only reason to buy a watch. Rolex makes fantastic timepieces that are instantly recognisable, even to non-watch lovers. Its designs aren't always the most adventurous, but many will see that as a positive, not a negative.
