GoPro has been the unchallenged king of the action cams for some time now, and if you've been shopping around for a cheap GoPro deal, then we have good news for you. We've gathered the best GoPro discounts, across all the popular models, right here in this article. With the holiday sales fast approaching, you'll also find our predictions for the Black Friday GoPro deals we expect to see this year.
While there are a few competitors doing their best, GoPro still dominates our ranking of the best action cameras, with its brand new GoPro HERO 9 Black continuing its upwards trajectory. These action cams are lightweight, powerful, waterproof and basically bombproof – and they can be mounted to anything from your bike helmet to your surfboard to your dog, to capture whatever adventure you care to embark on, on land or water. You'll find an easy-to-understand comparison in our guide to the best GoPros.
The latest flagship model is the HERO 9 Black, and it's hands-down the best model (from any brand). However, such power comes at a price. That said, even though it's new, there are deals to be found if you keep your eyes peeled – scroll down to see the cheapest prices across all reputable retailers today.
If you're on a tight budget, though, you're more likely to be able to bag a bargain on one of the older (but still absolutely excellent) models. Browse our ranking of the best cheap action cameras if you're unsure which to go for.
We regularly update the prices on this page so you can be sure you're always getting the best deal. So read on to find your perfect cheap GoPro deal to capture your adventures in style.
How to choose the right GoPro for you
With multiple GoPro camera models available, choosing which GoPro is right for you can leave your head in a spin. That's why we've provided a rundown on all of the different available models below. If you just want a really quick summary it's this:
There are three GoPro action cameras in the current range. The GoPro HERO 7 Black (good) was released in September 2018, the GoPro HERO 8 Black (better) came out in October 2019, and GoPro HERO 9 Black (best) was released in September 2020.
There's also the GoPro MAX, a 360-degree action cam that replaces the GoPro Fusion. Some older GoPro models, such as the 2018 GoPro HERO 7 White, have been discontinued by GoPro are still on sale at some retailers.
GoPro also has a Trade-Up Programme that enables you to swap up any previous-generation GoPro, or ANY other digital camera, to receive a decent discount on a newer model.
All clear? You'll find everything covered from the top-end GoPro HERO 9 Black to the more modest (but still very capable) GoPro HERO 7 Black on this page. Whichever one you're after, you'll find the best GoPro deals below.
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GoPro HERO 9 Black deals
The GoPro HERO 9 Black is available to buy from GoPro.com and from select retail partners around the world. This is the most powerful and feature-rich action camera available today.
The GoPro Hero 9 Black looks similar to the 8, with the same frameless design and 'bunny ears' mount. However, it's slightly better in almost every way (although to be clear, the HERO 8 is still extremely powerful and capable). Here, you're getting integrated front-facing screen (essential for vlogging action), impressive horizon levelling baked in, new Hindsight and Scheduled Capture tools, and even-more-improved Hypersmooth and Timewarp. A big sensor boost (23.6MP) means you can now shoot 5K/30 video and 20MP stills, and there's a 30% more battery now, too.
As such a new camera, we might not see any major discounts right now. However, scroll down to our live prices below and you'll be pleasantly surprised.
Read more: GoPro Hero 9 Black review
GoPro HERO 8 Black deals
The GoPro HERO 8 Black is available to buy from GoPro.com and from retail partners around the world. this is the reigning winner of the T3 Award in the Action Camera category (although to be fair, the 9 came out after the awards were decided). Compared to its predecessor – the HERO 7 Black – you're getting improved HDR, a LiveBurst photo option, frameless mounting, improved HyperSmooth 2.0 and TimeWarp 2.0 and more. With the HERO 9 Black new to the party, the 8 is ripe for some discounts. Check out the best deals in our widget below.
Read more: GoPro Hero 8 Black review
GoPro HERO 7 Black deals
The GoPro HERO 7 Black was released in September 2018 and is the most basic of GoPro's current range. That's not to say it's a bad option – far from it; this is still a very powerful, extremely robust and capable action cam, and a great way to save some cash if you don't need the latest and greatest features. The current RRP on the GoPro site is £249.99 / $249.99. As it's getting older, we're starting to see some tasty savings, which we've listed below.
In the US, this model has dropped to $299 at Amazon a few times in summer 2020, while in the UK the cheapest we've seen it is £208 (for a very brief stint in July 2020). This year's winter shopping events could be a great time to pick up a major bargain.
Read more: GoPro HERO 7 Black review
GoPro MAX deals
The GoPro Max is a versatile 360-degree action cam that replaces the GoPro Fusion. It was was released shortly after the HERO8 Black in October 2019, and boasts the same frameless mounting system. It has an RRP of £479.99/$499.99.
The Max is better than the Fusion in every respect, and offers with many of the most popular HERO features, including such as Hypersmooth stabilisation and TimeWarp time-lapse video cababilites. With this model, you're also able to flip between front and rear views using the Max’s touchscreen.
Read more: GoPro Max review
That's it for the GoPros currently still in production and being sold by GoPro. For easy comparison, these are the current cheapest prices for each model in your region right now.
GoPro Black Friday deals: Our predictions
Our automatic price widgets monitor the prices from all reputable retailers and shows you the cheapest place to buy. The holiday sales are a great time to pick up a bargain, and we'll be reporting on the best GoPro Black Friday deals as soon as they drop (which might be well before 27 November when it all officially kicks off). Bookmark our Black Friday and Cyber Monday deals pages now.
In the US last year, we saw $50 off the then-new HERO 8 Black at Amazon for Black Friday, as well as $100 off the HERO 7 Silver. Walmart also knocked $60 off the HERO 7 White. In the UK, bundle deals were where it was at, with similar HERO 8 bundle offers from John Lewis, Currys and Very. Currys also knocked £80 off a HERO 7 Black bundle.
In general, we're expecting the best deals to be on older models, as the HERO 9 Black is new to the party and retailers will be seeking to shift older stock. That's pretty good news, as even old GoPros will often still outstrip the latest models from competitor brands.
Below, we've listed prices for older models of GoPro action cameras. Many of these are still extremely capable and with features that'll handle basic shooting needs with ease. Because we update our prices every day, if one of them does suddenly get a big price cut, you'll see it in the tables below.
The best GoPro HERO 7 White deals
The HERO7 White was GoPro's 2019 entry level camera, replacing the (unnumbered) GoPro HERO. In 2019 and 2020 it picked up the T3 Award in the Budget Action Camera category. It can shoot HD (1080p60 video), which is the resolution that the older HERO shoots at. The HERO7 White sold for $199/£179.99 on GoPro's site and you can see the best discounts right now. As the cheapest camera in the range it was also the one that tended to get the smaller, and less frequent, discounts although given its age it's now getting better discounts, with $175/£135 or under being a good discounted price.
GoPro HERO 7 Silver deals
The GoPro HERO 7 Silver replaced the HERO 5 Black in September 2018. Like the HERO 5 Black, it features a 10 megapixel camera which can capture 4K footage at up to 30fps. This model is no longer in production and no longer sold by GoPro, but you can still pick one up from other retailers – and for absolutely bargain prices. Check out today's best HERO 7 Silver GoPro deals below.
The best GoPro HERO6 Black deals
GoPro debuted the HERO6 Black in September 2017, with a launch price of $499/£399. It featured 60fps 4K video recording and beefed-up image stabilisation thanks to a new, custom-designed processor. Prices have dropped since then by a good hundred bucks or so, making this very appealing indeed. In addition to the features above, the HERO6 brought improved dynamic range and low-light performance plus an added digital zoom (there are RAW and HDR photo modes).
It's also ruggedised and waterproof to 10 meters without a dedicated waterproof. There are also faster offload speeds when compared with the Hero 5, thanks to 5GHz 802.11ac Wi-Fi. This means you'll be able to download and share your captured footage quicker and more easily.
Read more: GoPro HERO6 Black review
The best GoPro HERO5 Black deals
The GoPro HERO5 Black was introduced in September 2016 with a launch price of $399/£349. Found at around the £240 mark in some places, this is a real deal to grab.
This once-popular action camera has a touchscreen for super-simple control and is water resistant without a housing case. Like the HERO5 Session, the HERO5 Black offers video recording up to 4K and the option for you to change the Field of View (FOV). Options include: SuperView, Wide, Medium, Narrow and Linear. With this camera, GoPro recognised that not everyone wanted the wide fish-eye look every time.
Unlike the HERO5 Session, the HERO5 Black offers the highest frame rates of the HERO5 range, in certain resolutions, and offers a higher resolution sensor. It also has professional grade low-light performance and ultra-sharp image quality with reduced distortion. However, the HERO5 Black is bigger than the HERO5 Session, so keep that in mind if size is a consideration for you.
Read more: GoPro HERO5 Black review
The best GoPro Fusion deals
5.2K spherical video and 18MP spherical photos! That's what you can capture using GoPro Fusion, with gimbal-like stabilisation makes footage smooth. The GoPro Fusion was released in November 2017 for $699/£699. It got a dramatic price drop to £379.99 on the official GoPro site, but there are deals out there that may get you it even cheaper.
The GoPro app’s OverCapture feature can recapture and share your spherical shot as a traditional fixed perspective video. It's waterproof to 5m.
GoPro Karma Drone
GoPro has even got its own drone in the range. This can be bought as a stand alone drone or as a bundle with whichever camera you want – although usually the latest. This isn't a cheap drone, nor is it rated as the best out there, with a lot more smarts in the likes of the DJI range. But if you're Team GoPro and want to take to the skies, this is the drone for you.
The GoPro Karma Drone was out there in the early days (along with a Hero5 Black) for around £900. Now you can find it a lot cheaper so it's worth grabbing a deal on this if you can.