Microsoft is plotting a dedicated Xbox TV channel, with claims that the streaming service could be ready to hit gaming hubs in autumn this year. The news follows reports last year which suggested Microsoft was looking into using the Xbox 360 as a conduit for cable companies in the US to deliver channels and TV content.

The executive producer for US comedian and presenter Conan O’Brien, Jeff Ross, claims he has had talks with Microsoft about a potential hook-up, but pulled out because there were too many unknowns.

He says that while there were plans for new content and a proper channel, the Big M was still lacking ideas. Ross said, "The Xbox thing - a lot of the conversations were 'well, it's a show, but it's not a show and there are no breaks, but maybe there are breaks and it's not 60 minutes, it's this' and nobody really knew what it was.”

"I think it's coming and it's big,” he added. “It's just that we weren't in a position at that point to figure out what it was."

It is clear that Microsoft is keen to use its Xbox 360 presence to tap into TV, at a time when services like Lovefilm and iPlayer are doing the business on the rival PS3. Would you watch TV on your Xbox? Let us know what you think on our Facebook and Twitter pages.

Via Gamasutra