Nintendo chief Reggie Fils-Amie has hit out at the low price of games on mobile app stores saying that it has created a mentality that portable games should be available on the cheap.
Fils-Amie says that a game like Angry Birds, which costs only 59p on the iPhone and is free on Android is the exception to the rule and that the majority of cheap mobile games are damaging the industry.
Speaking to GTTV Magazine he reckons that customers now expect that they can get their hands on a game for only a couple of bucks, rather than the £30-odd Nintendo charges for it's top level portable DS games.
"I actually think that one of the biggest risks today in our industry are these inexpensive games that are candidly disposable from a consumer standpoint," he says.
"Angry Birds is a great piece of experience but that is one compared to thousands of other pieces of content that for one or two dollars I think actually create a mentality for the consumer that a piece of gaming content should only be two dollars. I actually think some of those games are overpriced at one or two dollars but that’s a whole different story."
Of course Nintendo has a vested interest in the low prices of App Store games, which drastically under-cut those on their own console, the lack of depth and quality on offer not withstanding.
It'll be interesting to see how the company prices Angry Birds when it is launched for the 3DS later this year. Will gamers be willing to splash out console prices?