LG got the drop on Samsung this year and effectively had Mobile World Congress (MWC) all to itself as it officially unveiled the LG G6 in Barcelona.
If you took one look at that gorgeous screen with those curved corners and fell in love, you'll want all the latest information on the LG G6 prices and pre-orders.
We've examined the latest evidence to work out what the cost of your new LG G6 might be.
We'll take a look at what contract prices to expect for various data sizes across the UK's favourite networks and also potential options if you want to buy it upfront and tie it to a cheap SIM only deal.
Why should you buy an LG G6?
LG has ditched the modular design in order to make the LG G6 a winner straight out of the box with no additional purchases required. So expect a larger battery, improved processors, waterproofing and a Quad HD display.
The new longer-format screen covers almost the entire face of the phone and the menu buttons have been absorbed by it too. It's those curvy corners at the screen's edge that really make the phone stand out though. With so many similar-looking phones out there, this visual flourish could help steal some of Samsung's thunder. That's if the LG G6 has the right price this time.
How much will the LG G6 cost without a contract?
LG is yet to officially announce the price of the LG G6 for those looking to buy the phone SIM-free and unlocked. That doesn't mean we can't make an educated estimate though ahead of the April launch.
LG has opted for the Snapdragon 821 processor instead of the newer and more expensive 835 and the G5's modular add-ons have been scrapped. These cost-effective decisions don't necessarily point towards a cheaper phone though, especially given the Quad HD screen and the general premium design of the G6 as LG's new flagship mobile. The UK pound is weaker than the South Korean Won compared to this time last year too.
The G5 launched for about £530 and most of the rumours suggest a price of around £600 for the G6. However, the G6 just launched in South Korea for around ₩890000, which is about £630.
That being said, LG may want to set the price as low as possible to tempt buyers away from the upcoming Samsung Galaxy S8, especially given the slow sales of the LG G5 last year - a phone that's still way too expensive on contract.
How much will contracts cost for the LG G6?
This is a tricky one. While the phone itself should be cheaper to produce at launch than the likes of the Samsung Galaxy S8 or the iPhone 7, LG contracts haven't been cheap in the past. The LG G5 prices stayed high long after launch, making the likes of the Galaxy S7 Edge or iPhone7 appear better value for money. Let's take a look at 2016's G5 launch deals for comparison.
Last year's LG G5 contract launch deals
FREE upfront | Unlimited calls and texts | 2GB data | £34pm
Vodafone stood out from the crowd last year by offering the handset for free with this 2GB data deal. That being said, £34 a month for 2GB of data wasn't generous at all. If you didn't need a lot of data, you'd be much better off buying the phone upfront and grabbing a cheap SIM only deal. The total cost over 24 months was £816.
£49.99 upfront | 1000 minutes | Unlimited texts | 2GB | £34.99pm
The best EE deal was available direct from the network itself and was oddly good value (for EE). £49.99 upfront wasn't that expensive when compared to pricier offerings from Samsung and Apple either. Slightly expensive per month for just 2GB though. The total cost of over 24 months was £889.75.
£29.99 upfront | Unlimited calls and texts | 5GB data | £37.49pm
This was the best mid-sized data deal around for the LG G5 and EE's superfast 4G network was a fine match for it. This deal was only £40 extra (over two years) than EE's 2GB deal, making it the better value option for EE fans. Total cost over 24 months was £929.75.
£49.99 upfront | Unlimited calls and texts | 1GB | £32.50pm
O2's deals were nothing to shout about either to be honest, but the network has never been cheap. You'd only sign up for this if you wanted in on the admittedly very handy O2 Priority membership which provides weekly discounts or freebies in food, drink and entertainment. Total cost over 24 months was £829.99.
£49.99 upfront | Unlimited calls and texts | 11GB | £36pm
Vodafone was struggling with its poor reputation for customer service last year and was trying to lure customers back with some of the cheapest big data deals around. For less than the price of EE's 5GB deal, Vodafone had this offer for a whopping 11GB of data for arguably the best launch deal available of any network. Total cost over 24 months was £913.99.
So, what about the LG G6 launch prices?
LG G6 | £99.99 upfront | Unlimited calls and texts | 3GB data | £37pm
As an example, we'll list a hypothetical deal with EE, the UK's most popular network. Larger data deals will surely drive the price up - 3GB is a solid average of most people's requirements and a good baseline. With so much evidence pointing towards a more expensive phone, we wouldn't be shocked to see the upfront cost be closer to £100 instead of the G5's £50. The total cost over 24 months would be £987.99.
What about the other networks? We imagine the O2 deals will be similarly-priced if not a tad more. The Three network didn't get the G5 at launch, but were very expensive when it eventually started stocking it. Vodafone could be your dark horse for cheap LG G6 deals over 5GB.
If you're ready to grab a LG G6 at launch, you're in the right place to find the best prices for the LG G6 pre-order deals. We'll update this page as soon as prices are announced and you'll also find a comparison chart with the best contract options.
Want to know more about the LG G6? Head on over to our LG G6 hub page for the latest information on the phone itself.