Huawei chairman of devices Richard Yu took the opportunity to flash his company's latest piece, the 6.1-inch Ascend Mate, to fans at a brand store in China this weekend, ahead of a hotly-tipped launch at CES 2013.
Now, with the annual tech extravaganza just two weeks away, Yu gave smartphone fanciers a sneak preview by whipping it out at the Guangzhou store.
Earlier rumours have suggested that the device will have a 1080p full HD screen, an impressive 1.8GHz quad-core processor and 2GB of RAM, although nothing new is gleaned from the video below.
Big screen handsets are set to dominate the first couple of months of 2012, with the likes of HTC, LG, Lenovo, ZTE and Sony all expected to crash through the 5-inch barrier, with full HD smarties.
With Samsung also likely to further extend the Galaxy Note range with a 6.3-inch offering it's going to be tough for the Chinese rival to stand out from the crowd. We'll be lived at CES 2013 to see what all the fuss is about.
Via The Verge