Are you ready for the battlefield?
Battlefield 3 has 1.24 million pre-orders, according to Eric Brown, CFO, Electronic Arts.
Brown announced this at the City 2011 Tech conference last week. He said the orders show the game is doing better than its prior title, Battlefield: Bad Company 2.
"To date we have about 1.25 million preorders on Battlefield 3, so it's still well ahead of its predecessor title, Battlefield: Bad Company 2, in regards to preorders in the same number of weeks till launch. So it's doing very well," Brown said.
The marketing budget for this title is set to be larger than that of The Old Republic, he added. "It's going to be a different spend curve," he said.
"We have the advantage of a two-and-a-half week early launch window versus our competitor [Activision's Call of Duty: Modern Warfare 3], and we intend to use that."
Battlefield 3 is scheduled to launch in October 2011 on PC, Xbox 360 and PlayStation 3.