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While the new Samsung Galaxy XR headset will take the headlines, there was more to the event.
It closed with a teaser for a pair of smart glasses.
Overnight, Korean tech giants, Samsung, finally launched a long-awaited device. Dubbed the Samsung Galaxy XR headset, the model marks the brand's first move into the mixed reality headset space, and sees it go toe-to-toe with the Apple Vision Pro.
It makes a good case for itself, too, with a substantially lower price tag than Apple's equivalent offering, which should make it more appealing to the general public. The headset is currently only available in the USA and South Korea, though we're hoping it comes further afield in due course.
But it wasn't the only piece of exciting news. The final moments of the presentation were utilised to offer insight into the brand's work in the smart glasses space.
Article continues belowWhile very little was actually confirmed, the speaker did note that Samsung would be working with both Warby Parker and Gentle Monster on the project. For the unaware, those are two eyewear manufacturers, and are the same two partners noted by Google at its showcase earlier this year.
Personally, I think that's a really smart move from Samsung. Tech is one half of the battle, but something you wear needs to be stylish and fashionable if it's really going to work.
It's a big part of the reason why I think Meta has been so successful in its Ray-Ban collaboration. Users aren't seeing a tech product, they see a pair of fashionable glasses with a cool, technological twist and that's much more palatable for the masses.
The end sequence shows a dramatized idea of what those smart glasses could offer. That includes overlays in the airport which point you towards the right gate for your departure, or at a football match, to give you a virtual scoreboard and live player data.
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
There's no word on when this is coming, but it certainly looks like an interesting development. We'll be keeping a close eye on this one.

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.
Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.
He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.
Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.
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