Apple will host celebrations for its 50th birthday soon – this is what I'm hoping to see

Could there be something new on the horizon to celebrate?

Apple event
(Image credit: Apple)
Quick Summary

Apple CEO, Tim Cook, has confirmed that the brand will mark its 50th birthday with some celebrations.

With that event just a few weeks away, this is what I'm anticipating.

It is often said that Apple is a company which like to look forward, not backwards. But even a brand of that magnitude can't shy away from a major birthday – and that's exactly what is coming up this year.

The brand has changed substantially from how it looked back then. In fact, in 1976, its only offering was the Apple I – a personal computer which didn't even come with a case, leading to a handful of quirky DIY solutions. It's a far cry from the gorgeous design-led approach of modern MacBooks.

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Speaking in an all-hands meeting – and shared by notable Apple insider, Mark Gurman of Bloomberg – brand CEO Tim Cook, said, "50 years. It’s an extraordinary accomplishment. We’ve been going back through old archives, old photographs. We’ve been going back through the products, the services, the people, and I am struck by how much Apple has changed things, how much Apple has changed the world, how much Apple has given to the world. Are we going to celebrate it? You better believe it. We’re not ready to say exactly how yet, so stay tuned."

Mac Mini M4

(Image credit: Future)

What will Apple do to celebrate its 50th birthday?

Realistically, I'm not anticipating any new products to celebrate this milestone. While it would be nice to have something big to commemorate it, I just don't see a limited edition iPhone or MacBook Pro model fitting into how Apple does things.

Instead, I'd bet big on a slew of accessories. Those, I'd wager, will be more centred around the 50th birthday than the Apple I, specifically. Expect Apple Watch bands, phone cases and that sort of thing, all with a natty colourway and birthday cake design.

What I'd love to see is some kind of MacBook case depicting the now iconic Apple 1 motherboard, though I'd wager that it's probably a little niche for the modern Apple crowd.

Of course, there's also the possibility that I've missed the mark altogether. With just a few weeks until the event, we'll know soon enough.

Sam Cross
Senior Staff Writer

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.

Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.

He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.

Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.

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