Asics Novablast review: these Nike Joyride-rival running shoes make running fun and look exciting
The Asics Novablast is fun to look at and comfortable to run in – beginners and casual runners should look them up and down
The Asics Novablast is one of the most exciting running shoes I've seen from the normally staid Japanese manufacturer. The springy FlyteFoam Blast midsole might not be too optimised for great energy returns but running in the Novablast will definitely put a spring in your step. And it also looks pretty good, too.
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Bouncy
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Good cushioning
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Looks pretty wild
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Not firm enough heel counter
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Can get warm
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Too soft to deliver optimal energy return
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The Asics Novablast is not here to settle the debate on best running shoes tech. Most manufacturers are trampling over each other trying to deliver their own Nike Vaporfly alternative – Asics being one of them with the highly-anticipated Asics Metaracer – but there is more under the sun than maximum energy return and propulsion.
On some occasions, you just want to run for the sake of it and not because you want to beat your 5 or 10k PB. Especially on training days and lazy days when you just want to get out of the house to clear your head with a run, what you need is a comfortable, well-cushioned shoe that'll soften landings and maybe bounce back a bit so you won't get tired too soon.
The Asics Novablast can deliver such a ride. Much like the Nike Joyride Run Flyknit, the Novablast was designed to delight your eyes with its quirky looks and to entertain your feet with its soft midsole. This shoe invites you for a fun run without the putting pressure on your to beat all your previous road running records.
Asics Novablast review: the tech
Don't expect space tech from the Asics Novablast, although this doesn't mean it is a piece of canvas tied to wooden plank at the bottom. The main attraction in these neutral shoes is the Flytefoam Blast midsole that creates a "trampoline effect that propels you forward", as Asics puts it. And indeed, running in the Novablast feels springy and light, especially under the heels. The springiness is even more apparent thanks to thickness of the sole that reinforces the bounce at each stride.
In theory, the Flytefoam Blast reduces drag so you can run faster for longer, in reality, the 10 millimetres of added materials around the back of the midsole makes it a bit of an effort to really run fast without tiring out the legs. Not saying there is no energy return whatsoever, but I wouldn't choose the Novablast over the Hoka One One Carbon X if I wanted to go fast.
The Ahar rubber outsole is a common occurrence in Asics shoes and according to Asics, it "provides twice the abrasion resistance of the traditional outsole rubber". This is not a long-term test but judging by other Asics shoes I use more often that have the same rubber outsole, it will probably last longer than the foam itself. Traction is also great.
Asics Novablast review: the ergonomics
The Asics Novablast has a soft, spongy upper that's also firm at the same time, which might sound like a paradox but it works. It is super lightweight and thanks to the traditional lace closure on the top, you can adjust the tightness to your liking.
I have a fairly wide feet and although the Novablast is by no means a wide running shoe, the toebox was generous enough without feeling too loose and unsupporting. The gusseted front of the upper helps ventilation in the shoes and probably postpones swelling of the feet a bit during long runs too. I find the Novablast a bit warm, though, so I wouldn't recommend it for long runs in really hot weather.
Around the back, to support around the ankles is great, the low cut collar provided just enough support around the back without restricting lateral movement of the ankles. The heel counter could be a bit firmer: on my trial runs I could feel my heels moving around a bit, although it's far from being too lose.
Asics Novablast review: the aesthetics
I review sample I tested was the Modern Tokyo colourway with its bright orange upper and it was a refreshing to see an exciting looking shoe from Asics, especially after my disappointment with the black Asics Gel-Nimbus 21 that looks like any other running shoe ever.
It's not impossible to spot a handsome Asics out in the wild – I really like the look of Asics Gel-Nimbus 22 Retro Tokyo for one – but the Japanese brand is definitely not associated with exciting design as much as some other running shoe manufacturers (e.g. Nike). Saying that, the Novablast looks pretty good and not just because of the bright orange colour. Just look at those grooves under the heel and the subtle yet recognisable Asics logo on the side of the shoe!
Better still, my girlfriend noted that wearing the Asics Novablast amplifies the tan of my legs; what more can possible ask from a good-looking running shoe?
Asics Novablast review: the verdict
The Asics Novablast is definitely one of the most exciting running shoe I've seen from the Japanese manufacturer in recent times. By no means it is perfect but it still offers plenty for the asking price.
The jumpy FlyteFoam Blast midsole delivers a fun running experience and wearing the Novablast will also make you taller, literally, thanks to the 10 millimetres of added foam which makes you feel like you have springs strapped to your feet.
The Asics Novablast delivers in the looks department too: there aren't really a boring colourway of this shoe which is refreshing to see from Asics. Even the mainly black variant has lime green highlights and blue laces/outsole, giving the shoes a fresh and eccentric vibe.
• Read our ASICS Metaracer review
Some might find the Novablast not optimised for longer runs; I would definitely not choose this shoe over the Nike ZoomX Vaporfly NEXT% for my next half marathon. Saying that, you can't actually buy a Vaporfly NEXT% at the moment and if you are a serious pronator, the narrow middle part of the Vaporfly's sole might do more harm than good anyway.
If you are after a bouncy, comfortable running experience and don't mind a bit looseness around the heels, you'll be well off wearing the Asics Novablast for your runs.
Recommended for: short- to mid-distance runs, mild weather runs, training.
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Matt Kollat is a journalist and content creator who works for T3.com and its magazine counterpart as an Active Editor. His areas of expertise include wearables, drones, fitness equipment, nutrition and outdoor gear. He joined T3 in 2019. His byline appears in several publications, including Techradar and Fit&Well, and more. Matt also collaborated with other content creators (e.g. Garage Gym Reviews) and judged many awards, such as the European Specialist Sports Nutrition Alliance's ESSNawards. When he isn't working out, running or cycling, you'll find him roaming the countryside and trying out new podcasting and content creation equipment.
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