It no secret that Samsung are kings when it comes to the best foldable phones. Their models, the Samsung Galaxy Z Fold 4 and the Samsung Galaxy Z Flip 4, remain some of the best options, despite new waves of competition from other brands.
Competition in the book-style foldable stakes has been smaller. That should change later this year, though, as the Google Pixel Fold is widely expected to launch. It certainly sounds like a winning formula – take the best bits from the immensely popular Google Pixel 7 Pro, and tack it onto a folding chassis.
The Elec report that the Pixel Fold will feature the Samsung Display M13 panel, while both the Fold 5 and the Flip 5 will remain on the M12 panel. There's no information on exactly how that differs, but it would mean that the Pixel Fold trumps Samsung's offering in quite a key area.
Personally, I'm a big fan of this news. Google entering the foldable game is fairly big deal. After the success of the Google Pixel 7 range, I'm excited to see how they tackle a new format, and what the device is capable of. Talk of a premium display is a clear sign that they aren't cutting corners here, which should make it a really strong competitor.
Of course, pricing will ultimately determine the fate of the handset. The Pixel 7 Pro successfully undercut the Samsung Galaxy S23 Ultra, hitting the market around 1/3 cheaper. If Google can manage a similar feat with their debut foldable, it would make the technology a lot more accessible, offering them another edge over Samsung.
While no release date has been confirmed, it's widely expected that we'll catch a first glimpse of the handset at Google I/O. That event is set to take place on the 10th of May, meaning there's only one more month to wait.