

A new year, a new Samsung launch event – Galaxy Unpacked 2025 is almost upon us, so we'll finally get to see the launch of the Samsung Galaxy S25, Galaxy S25+ and Samsung Galaxy S25 Ultra today.
And while there have been plenty of leaks and rumours in the last few months, there's nothing like getting the official details from the horse's mouth, so to speak. We might even be treated to a surprise or two, and you can watch it all live below.
Here then is everything you need to know about the event, including what we think will be announced. You can also follow our coverage throughout the event and in the build up in our regularly updated live blog right here.
How to watch Samsung Galaxy Unpacked 2025
The first Samsung Galaxy Unpacked of 2025 will take place in San Jose, California today, Wednesday 22 January 2025.
You can watch it live right here, via the video further up this page.
Alternatively, the event will also be streamed on Samsung.com, as well the Samsung Newsroom, and its YouTube channel.
What time does the Samsung Galaxy S25 launch start?
Samsung Galaxy Unpacked will kick off at 10am PST. That’s the local time zone over in California.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
For the start time wherever you are in the world, check out the list below:
- US West Coast: 10:00 PST
- US East Coast: 13:00 EST
- UK: 18:00 GMT
- Central Europe: 19:00 CET
- India (New Delhi): 23:30 IST
- China (Beijing): 02:00 CST (23 Jan)
- Japan (Tokyo): 03:00 JST (23 Jan)
- South Korea (Seoul): 03:00 KST (23 Jan)
- Australia (Sydney): 05:00 AEDT (23 Jan)
What to expect
Samsung has confirmed that it'll launch its new Galaxy phones during the event, but hasn't specified anything more than that.
It'll also "unveil a new chapter in mobile AI" and we fully expect it to focus heavily on the new Galaxy AI features coming with One UI 7 (which should launch on older handsets soon, too).
We are pretty sure that we'll be seeing the Samsung Galaxy S25, S25+ and Galaxy S25 Ultra launched during Unpacked, but there might be something else too – in the form of a tease, perhaps?
The invite for the event shows the Galaxy AI logo cleverly made using the corners of four unannounced phones – four! With only three handsets expected to be launched, that leaves another unaccounted for.
It has been rumoured that a Samsung Galaxy S25 Slim model could be the mystery additional phone, but that's not tipped for launch itself. Instead, claims are that it will follow at a later date although Samsung might tease the device at the end of the show, much like it did the Galaxy Ring last year.
It is also rumoured that Samsung could tease Project Moohan, too. The Apple Vision Pro-like headset has been officially confirmed already, as part of a Qualcomm event at the end of last year, but we might find out a bit more.
Well just have to watch until the end to find out.
Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.
Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.
-
Apple TV gets a free update that makes it more simple to use
Apple has released tvOS 18.4 with a few design tweaks for its TV boxes
By Rik Henderson Published
-
Tired of a bad lower back? Bulletproof it with these three simple exercises
A fitness expert shares three easy moves you can do straight from the comfort of your home
By Bryony Firth-Bernard Published
-
Samsung wants to turn the Z Flip phone into a Nintendo DS
A patent discovery shows an interesting accessory for the Z Flip foldable
By Rik Henderson Published
-
Leaked Samsung Galaxy Z Flip 7 FE images make us simply ask, "Why?"
Well, and when?
By Britta O'Boyle Published
-
If the Samsung Galaxy S25 Edge looks this good, where do I sign up?
Gorgeously slim – could be the best-looking phone released to date
By Britta O'Boyle Published
-
Netflix adds new picture feature that can make shows and movies look much better
Finally adds a new picture format that Samsung TV owners will especially love.
By Rik Henderson Published
-
New Samsung Galaxy S25 Edge leak reveals screen and build details – seems there will be few compromises
More details for Samsung's next-gen phone have emerged
By Chris Hall Published
-
Samsung's smart glasses tipped for earlier release than thought
Will they be more appealing than the headset?
By Britta O'Boyle Published
-
Samsung admits it may have bricked your soundbar, offers free repairs
Samsung's latest firmware update broke "certain 2024 soundbar devices"
By Carrie Marshall Published
-
Older Samsung phones than expected are getting Android 15 – here's the complete list
One UI 7 is coming soon to a whole range of Samsung devices
By Chris Hall Published