Amazon Prime Day 2019 has started. The annual blockbuster sales event kickstarted at 00:01am on Monday July 15. Despite the name, it's actually two days of discounts and deals across thousands of popular products on Amazon.
It's basically Black Friday in summer. But unlike Black Friday, Amazon Prime Day is only available to those signed-up to its Prime membership scheme.
The annual membership scheme includes a number of benefits, including free one-day delivery, two-hour delivery in some cities, the ability to stream the Prime Music catalogue, watch original shows and movies on Prime Video, and unlimited storage for your family photos and videos to share across devices.
Prime membership includes access to a rotating library of free Kindle eBooks, magazines, and comics that you can access from the Kindle app, which is available on a wide variety of hardware, as well as Amazon Kindle e-Readers.
Thankfully, Amazon has slashed the price of its Prime membership by £20, bringing down the annual cost from £79 down to £59.
That means Amazon Prime will cost you less than £5 a month, which is pretty stunning value given what is included in the scheme and you'll get access to every deal and discount available on Prime day.
Amazon Prime | 12-month membership |
Was £79, Now £59
This is a pretty amazing deal. Getting hold of a Prime account is essential with Prime Day on the horizon, but the year round benefits mean this is still an astounding deal at any time. Whether you want to watch original shows like Good Omens, Jack Ryan, Marvelous Mrs. Maisel, or Bosch, or stream hand-curated playlists on Prime Music – there's a lot of bang for your, erm, pound with this membership.
If that sounds like you, but you're still interested in the original shows and movies available via Prime Video, Amazon does offer a video-only subscription tier. It costs £5.99 a month. Best way to find out whether Amazon Prime works for you is to take advantage of the generous 30-day trial period on offer.
- Browse today's Amazon deals
- Visit Amazon's UK Prime Day page
- Visit Amazon's US Prime Day page
- Start a free Amazon Prime account (UK)
- Start a free Amazon Prime account (US)
Rival Amazon Prime Day sales live right now
- Currys Black Tag Summer Event – live now
- eBay UK 15 Days of Deals – live now to July 30
- Very’s Very Big Deals sale – live now
- Lovehoney UK 50% off sale – live now
- Goldsmiths sale – live now
- John Lewis clearance sale – live now
- Le Creuset summer sale – live now
- Go Outdoors sale – live now
- Made.com sale – flash sales live now
- AllSaints sale – live now
- Nike sale – live now
- Schuh sale – live now
- Office sale – live now
- Dr Martens sale – live now
- Lovehoney US 50% off sale – live now
- Walmart July sale – July 14 to July 17
- eBay US Crash Sale – July 15
- eBay US July Deals – live now until July 20
- Dell Black Friday in July – live now until July 12
- Newegg FantasTech sale – live now until July 18
- Target Deal Days – July 15 and 16
- Nordstrom Anniversary Sale – July 19 to August 4