Nintendo says its digital sales are soaring

Nintendo says its digital sales are soaring according to Reggie Fils-Aime, president of Nintendo of America

In an interview with GamesIndustry International, Fils-Aime said, "We have 15 Nintendo-published titles avaiable, both physically and digitally [on the 3DS]. So far in 2013, of those 15 available in this format, 11 percent of sales have come through full digital downloads of those games."

With Fire Emblem: Awakening alone selling 240,000 units in the US, a third of those were in digital form from the Nintendo eShop. 67 percent of Nintendo 3DS users have connected their console to the Internet and downloaded over 41 million items including videos, demos, game extras, and more.

The Nintendo 3DS is one of Nintendo's successful products selling 8 million units in the US in the first two years on the market. Fils-Aime says, "So far in 2013 - through April 15 - 3DS game sales are up 55 percent vesus last year, counting both physical and digital."

Files-Aime says both the 3DS and Wii U will see a dramatic ramp up of pace in the next nine months and surrounding E3 2013.

Nintendo will be focusing on gaming rather than consoles such as competitors, Microsoft as they believe games are what their customer base is also focused on.

The Wii U will come into competition with Sony's PlayStation 4 and Microsoft's new Xbox 720, upon their release and hope that the software lineup they have will shine through titles on other systems.

Fils-Aime says,' "We believe consumers buy our systems first as a gaming system, then enjoy the other entertainment options, so that's why we're putting such a big emphasis on the gaming software."

Nintendo initially reported poor sales for the Nintendo 3DS at the end of last year bringing in 20bn yen rather than the forecasted 35bn.

Source: GamesIndustry International

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