Having snapped up a controlling share of the Beats audio scene, HTC has announced it is to offer fewer handsets with boxed Beats headphones
Despite its widely publicised investment in Beats audio technology, HTC has revealed that it is to reduce the number of handsets it launches paired with a free pair of Beats headphones.
Making the announcement in a recent interview, HTC Product Executive Martin Fichter has suggested that the Taiwanese handset manufacturer is to cut back on the selection of handsets it offers with the infamous Beats headphones and earbuds packaged in the box.
Announcing the decision just days after the company confirmed its first quarter year-on-year revenues were down 35 per cent, Fichter suggested that consumers were not driven by the boxed headphones when deciding which handsets to buy.
"An accessory like the headphone doesn't factor in when someone is buying a smartphone," Fichter said. "If they want a Beats headphone, they'll buy it directly."
Although it is currently unclear which handset ranges will retain the boxed Beats headphones, HTC has this passed week launched its latest device to come packaged with the high-end audio offering.
Featuring a pair of UrBeats headphones alongside the One X’s 1.5GHz quad-core processor showpiece, the next-generation smartphone plays host to a fanciful array of high-end specs with an 8-megapixel camera with 1080p Full HD video recording abilities offering up impressive imaging options.
Touting a hefty 4.7-inch touchscreen display with a stunning 1280 x 720p resolution the HTC One X spec is completed by 32GB of internal storage and a respectable 128g form factor.