Google face pressure to slow down rollout of driverless car technology

Google are reportedly under pressue to slow down the rollout of their driverless car technology, expected in 2017

According to The Wall Street Journal, people close to Google have reported a debate within the company over whether the "Google Car" should be released with full capabilities or be introduced slowly and gradually.

One side of the debate opts for full release of the driverless car, whereas the other side think that "it will have to be introduced slowly and with minimal shock to consumers, policymakers, insurers and industry alike," WSJ reports.

Google's future driverless cars are expected to enter the market around 2017.

The report suggests that if the capabilities are limited upon relase, the software within the cars could limit travel to max. speed 25 mph and enforce a foam front end to the vehicle to limit damage if a collison was to occur.

People arguing for full capabilities express that the new technology, "will provide important societal benefits such as reduced accidents, improved energy efficiency and productivity gains."

In an exclusive interview with T3 last year Dr Nady Boules, Director of Research and Development at General Motors' expressed that driverless cars will be a reality within the next decade but that "it will happen gradually as building blocks of the technology are introduced to enhance vehicle safety."

Earlier this year, Toyota unveiled their self-driving car based on a Lexus LS that will sport both sensors and automated control systems for increased safety.

Source: The Wall Street Journal

Image: Google

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