Facebook overtakes MSN in the UK
Time spent Facebooking per month is also up
Last week news broke of Facebook reaching 750 million users worldwide; well the social networking site is also still growing in the UK, as it’s just overtaken MSN to become the United Kingdom’s second most popular site.
No mean feat, considering MSN incorporates Microsoft’s web portal, its search engine Bing, and Windows Live.
No fewer than 27 million Britons visited Facebook in May this year, according to research from UKOM/Nielsen - that’s almost half the population.
We’re spending more time on the site per month, too, according to the same research. Average time spent is up from five hours 56 minutes in May 2009 to six hours 39 minutes last month.
But Microsoft isn’t worried. Ashley Highfield, Microsoft’s UK managing director, told the Telegraph he was “not fussed” about being overtaken. He said MSN was being refocussed, and he was more interested in the length of time people spend on MSN, as well as if they come back for repeated visits.
“I almost want our page views to drop,” he said.