Top 10 most popular Prime Day deals – here's what you are buying

Top 10 best-selling Amazon Prime Day deals revealed

(Image credit: Amazon)

last updated 22 June 2021

If you hadn't noticed Amazon's Prime Day sale is well underway, and customers in the UK have been busy shopping the hundreds of thousands of deals since the sale began on Monday 21st June… but which of the best Prime Day deals have been the most popular?

There have been tens of thousands of ‘Lightning Deals’, many of which were reported on by T3. These deals are available in limited quantities, for a matter of hours, with new deals becoming available as often as every five minutes.

There really has been a deal for everyone, from blockbuster iPad and console deals, to niche products most people have never heard of.

It has been a mega year for deals, with customers ordering more than 2 million deals. That's the largest number of deals in the shopping event’s 7-year history.

There have been a few stand out deals, however, and these have been the most popular products over Prime Day.

For example, there was 30-percent (or more) off Amazon smart home products, and some of the biggest Apple Watch Series 6 discounts we've ever seen.

There was also up to 80-percent on men's fragrances and we found all of the deals on products we've awarded 5-starts in our review.

And guess what, there are still a load of deals in stock!

As you can probably imagine, a lot of the best most popular products are Amazon devices, such as the Echo Dot, which is currently half price, and the Ring Video Doorbell.

You can check out the best-selling Amazon products below, but be quick Amazon's Prime Day sale ends at 23:59 on Tuesday 22nd June.

Amazon Prime Day alternative sales – UK

Argos.co.uk – cheap Lego, toys, phones and more
AO.com – huge sale on electrical appliances
Currys.co.uk – Epic deals! Up to 40% off 100s of items
Dell.co.uk – big savings on laptops and desktop PCs
eBay.co.uk – up to 70% off in the eBay Outlet
Very.co.uk – deals on electricals, fashion and home
Lovehoney.co.uk – discounted sex toys and lingerie
Goldsmiths.co.uk – savings on watches and jewellery
John Lewis – great savings plus the John Lewis guarantee
Le Creuset – premium cookware gets tasty discounts
Nike – new sneakers at sneaky low prices
ASOS – big savings on clothes
Schuh – save big on shoes, boots and trainers
The White Company – quality bedding at reduced prices
Simba – save big on mattresses and sleep bundles

Amazon Prime Day alternative sales – US

Best Buy – massive savings across every department
Dell.com – save big on notebooks, desktops, monitors and more
eBay.com – big discounts in the eBay Brand Outlet
Home Depot – save on Fall furniture, smart home devices and more
HP – save up to 30% on select products
Lowes – save up to $500 on select appliances
Lenovo – Semi-Annual Sale brings deep discounts to gaming laptops, student laptops and more
Microsoft – Surface and Xbox deals plus Microsoft Store Exclusives
Newegg – get your computer parts for less this October
Nordstrom – new markdowns, up to 40% off!
Target – Target Deal Days Sales Event takes on Amazon Prime Day
Walmart – Big Save Event from October 11 through October 15

As the Style and Travel Editor at T3, Spencer covers everything from clothes to cars and watches to hotels. Everything that's cool, stylish, and interesting, basically. He's been a part of T3 for over seven years, and in that time covered every industry event known to man, from CES and MWC to the Geneva Motorshow and Baselworld. When he's driving up and down the country in search of the greatest driving roads, he can be found messing around on an electric scooter, playing with luxury watches, or testing the latest fragrances.