How often is Amazon Prime Day?
We wish it were every month, but in reality, Amazon Prime Day occurs as often as Black Friday
Amazon Prime Day is one of the most significant shopping events of the year. Traditionally, it occurs in mid-July, marking the anniversary of Amazon's founding, though the exact dates can vary. In 2024, it occurs between 16 and 17 July. As always, there are tons of exciting Prime Day deals to choose from.
Amazon Prime Day is an annual event typically held once a year, exclusively for Amazon Prime members. Since its inception in 2015, Prime Day has become one of the most anticipated shopping events, rivalling Black Friday and Cyber Monday.
While some people can sign up for Prime for free (Amazon often runs promotions), the full-price membership costs £8.99/ $14.99/ AU$9.99 per month. You can pay annually and save money if you wish; currently, annual Prime Membership costs £95/ $139/ AU$79.
The next Amazon Prime Day will most likely occur between 15-16 July 2025. Some of the best deals from this year’s Prime Day Sale can be found below.
UK deals
US deals
