Amazon Prime Day is one of the most significant shopping events of the year. Traditionally, it occurs in mid-July, marking the anniversary of Amazon's founding, though the exact dates can vary. In 2024, it occurs between 16 and 17 July. As always, there are tons of exciting Prime Day deals to choose from.
Amazon Prime Day is an annual event typically held once a year, exclusively for Amazon Prime members. Since its inception in 2015, Prime Day has become one of the most anticipated shopping events, rivalling Black Friday and Cyber Monday.
While some people can sign up for Prime for free (Amazon often runs promotions), the full-price membership costs £8.99/ $14.99/ AU$9.99 per month. You can pay annually and save money if you wish; currently, annual Prime Membership costs £95/ $139/ AU$79.
Prime Membership benefits vary from country to country, but it can include free shipping, access to Amazon Prime Music and Amazon Prime Video, free games, and free access to magazines and ebooks.
The event spans 48 hours, during which Amazon offers significant discounts on various products, including headphones, fragrances, telescopes, smartwatches and more.
In recent years, Amazon has extended the duration and added more deals leading up to and following the official Prime Day to increase engagement and sales.
Occasionally, Amazon hosts additional sales events, such as Prime Early Access Sale, which can resemble Prime Day regarding deals and exclusivity. However, these are not annual fixtures like Prime Day itself.
Various factors, including market conditions, competitive strategies, and global events, can influence the exact frequency and timing of Prime Day, but the primary Prime Day event remains a yearly occurrence.
The next Amazon Prime Day will most likely occur between 15-16 July 2025. Some of the best deals from this year’s Prime Day Sale can be found below.
UK deals
US deals
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