Google Pixel Watch could have Puma collaboration

The smart watch would rival the Apple Watch and its partnership with Nike

Google Pixel Watch
(Image credit: Google)

The Google launch event is just hours away, where we'll finally get to see the new Google Pixel 7 range alongside the Google Pixel Watch. You can keep up with all the latest news on the Pixel Watch in T3's Google Pixel event live blog.

We already know a lot about the Google Pixel Watch thanks to a series of leaks. But now, one eagle-eyed Twitter user has spotted a potential link between the Google Pixel Watch and Puma.

David Imel (opens in new tab) shared a screenshot of the accounts followed by the new Google Pixel US Twitter account. Amongst the 42 accounts followed were five variations of the Puma sports brand: Puma.eth, Puma Running, Puma Motorsport, Puma Football and Puma Basketball.

The Puma.eth (opens in new tab) account also shared a post from the Google Pixel US account, with the caption "welcome to the fast lane."

A partnership with Puma makes a lot of sense for Google. Their soon-to-be-released Pixel Watch is the companies' first foray into the smart watch world. It's rumoured to be priced to compete with the full-fat Apple Watch Series 8, which has a partnership with Nike. 

The collaboration for Apple – as seen on the Apple Watch Series 7 Nike – meant different band options, a mildly redesigned OS incorporating some Nike branding, and a host of pre-downloaded Nike apps.

Something similar for Google would help to elevate the product in the eyes of users by attaching it to a respected sporting goods brand. The PumaTrac fitness app could be highlighted, too.

Google Pixel Watch: what do we know?

We know that the Pixel Watch will be the new flagship for WearOS – similar to how the Pixel phones epitomise Android. It's rumoured to have a 300mAh battery, with an Exynos 9110 chipset powering it.

We know there are four colour options – Chalk, Charcoal, Obsidian and Hazel – and that the strap attachment options aren't just limited to Google's proprietary method. In a move that could win over Swiss watch fans, the Pixel Watch includes options that appear to attach via a traditional springbar. 

Can't wait for the Google Pixel Watch?

Sam Cross
Trainee Online Writer

Online news writer at T3.com, Sam has five years of experience in online and print journalism, with work featured in publications like Metro and Last Word on Sports. After years writing about music and football, Sam now turns his hand to bringing you news about new phones, smart home products, smart watches, laptops and TVs. Sam is a longtime fan and user of Apple products, including iPhones, MacBooks and Apple Watches.He’s also T3’s resident football expert, bringing you everything you need to know about the big games, including how to watch them. In his spare time, Sam is a keen guitarist, watch lover and (very) amateur golfer.