
With the release of the Google Pixel 7 range last year, the company appeared to have finally struck gold. After many years of teetering around the edges of a great phone, the range proved to be a success.
While there are any number of reasons why that could be the case, the price was a big factor. While other Android phones skirt close to the £1,000 mark – or just blow right past it – the Pixel 7 retailed at just £/$599. That was a big deal, offering a substantial amount of phone for not a lot of cash.
That doesn't look likely to be the case on the Google Pixel 8 range, though. According to tech tipster, Yogesh Brar, the vanilla Pixel 8 model will launch somewhere between $649 and $699. Brar leaked the information on Twitter, along with a relatively comprehensive spec sheet and a tentative launch window of early October.
If that proves true, I'm disappointed. Sure, a $50 increase isn't massive, particularly given the spiralling inflation in many markets. Even the top end of the range – which would represent a $100 uptick in price – is conceivable. But it changes the way we view the handset.
With the Pixel 7, you were getting a capable flagship-level device for midrange money. At closer to $700, it no longer has a significant price advantage over competitors like the Samsung Galaxy S23 and the iPhone 14. And while it could still put up a fight, I can't help but feel like it's an uphill battle.
It also doesn't appear to be warranted in the spec sheet. Sure, there are a handful of upgrades rumoured to join the fray. Brar himself notes that the device will launch with a new Tensor G3 processor and the Android 14 operating system. But those have come to be expected with the latest iteration of a device.
Elsewhere, the display looks set to shrink a little, while the battery could see a miniscule upgrade. There's nothing bad about the offering, but there's also nothing at that price which sets it apart.
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The Google Pixel 8 Pro could be a different story. Rumoured specs suggest that model is set for a bigger suite of upgrades than its sibling. If it can maintain a similar price hike – no more than $100 – it would still sit below its competitors in the Pro-level flagship category. Sure, the price chasm would still narrow, but at least that would be backed by a more significant spec bump.
With the rumoured release not set to take place for a few more months, there's still time for more information to come to the fore. Let's hope a revised price is part of that.

Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.
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