That's because Sony has gone and added a brand new 48-inch size version to its stunning A9 OLED TV range. The new size, which has been added to meet "consumer demand for smaller, premium quality OLED TVs", is also slated to boast a cheapest ever OLED price point from the Japanese maker.
- LG has also been announcing OLED TVs at CES 2020
- And Samsung went screen crazy at its CES 2020 First Look event
- Samsung's flagship new 8K panel is the stunning Q950
The 48-inch A9 OLED delivers a small and central aluminium stand, which has been chosen to minimise presence in smaller spaces, while the screen itself drops the exact same picture quality and features of the larger panels.
That means the 48-inch OLED comes with Sony's Picture Processor X1 Ultimate installed, as well as its Pixel Contrast Booster and X-Motion Clarity, the latter making images clearer, brighter and more fluid.
The TV also features a new Ambient Optimization technology that tweaks picture and sound settings dependent on the environment the TV is in. For example, it can automatically adjust the picture brightness to the ambient light in the room, or boost it in bright rooms and reduce it in dark rooms.
As you would expect from the premium-tier A9 2020 series, the set also delivers Dolby Vision and Dolby Atmos, for top-tier HDR and surround sound, as well a compatibility with smart speakers running Google Home or Amazon Alexa.
So far no official pricing and availability has been announced, but the rumour in the TV tech rumour mill is that the new panel will Sony's most affordable new OLED TV yet. Definitely one to keep an eye on if you're planning to upgrade this year.
In addition, Sony also announced the brand new ZH8 flagship 8K TV, which as well as well as boasting super high 8K contrast also delivers a Frame Tweeter. The Frame Tweeter vibrates the frame of the TV to emit sound, generating the feeling that sound is coming directly out of the screen.
The First Look ZH8 launch video can be viewed below.