New Amazon devices to launch today, here's how to follow online

New Kindles and Fire TV Sticks expected, maybe new Echo speakers too

Amazon Fire TV 2-Series
(Image credit: Amazon)

Amazon will host its annual product announcement event today, which traditionally yields a whole bunch of new devices and services that will be coming out prior to the holiday season.

The Amazon Devices event won't be available to view online, but we'll be bringing you all the news throughout so you can keep up-to-date on any new Kindles (we got the Kindle Scribe last year), Echo speakers, Fire TV Sticks, Ring doorbells and cameras, and anything else the company is set to unveil.

Oh, and don't forget the usual, innovative oddity or two – remember Astro the robot?

Amazon Astro

(Image credit: Amazon)

Here then is our guide on what time the announcements will start to appear and what we expect.

When will the Amazon Devices event start?

Amazon is hosting its annual launch event in Arlington, Virginia from 11am ET. You will see announcements start to appear shortly after it begins.

Here are the times for your region:

  • US West Coast: 08:00 PT
  • US East Coast: 11:00 ET
  • UK: 16:00 BST
  • Central Europe: 17:00 CEST
  • India (New Delhi): 20:30 IST
  • China (Beijing): 23:00 CST
  • Japan (Tokyo): 00:00 JST (21 September)
  • South Korea (Seoul): 00:00 KST (21 September)
  • Australia (Sydney): 01:00 AEST (21 September)

Can I watch the Amazon Devices event live online?

Sadly, unlike other big brands, Amazon doesn't broadcast many of its launch events live online. T3 is in attendance though, while our newsroom is poised to let you know all about the major announcements as they happen.

Just make sure you keep your eyes peeled on and we'll bring you all the hottest news.

What to expect

Perhaps surprisingly, there have been relatively few leaks and rumours about the new Amazon products to be announced today.

The only devices we're pretty sure of are a couple of new Fire TV Sticks.

A listing was spotted on the website of the Federal Communications Commission (FCC) in the US, which regulates the wireless capabilities of all technologies released in the country. It listed two devices, so it's almost certain they will be part of the Amazon Devices event.

We've also seen that the powerful Amazon Fire Stick 4K Max has recently been delisted on Amazon's own website, so it's likely that one of the streamers will be a replacement.

Other than that, we can make a measured guess that we'll get a couple of new Kindle eBook readers too – for largely the same reason. Kindles have been discounted in the US recently, suggesting that a refresh is on its way.

We'd also be surprised if we didn't see some new devices in the Amazon-owned Ring lineup of security cameras and doorbells – there usually is. And, although we don't expect any major Echo announcements, there may be an upgrade or two along the way – to add Matter support, perhaps.

Join us later to find out more.

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.