New Adidas Supernova Prima running shoes have more foam than a latte

Adidas is back at it, revolutionising the running world once again

Adidas Supernova Prima press images
(Image credit: Adidas)

This summer, Adidas launching the Supernova Prima, the newest addition to the recently revamped Supernova family.

If you thought last year’s Supernova Rise was comfortable, get ready to be blown away. The Prima boasts 13% more of the dreamy DREAMSTRIKE+ super-foam, making it one of the cushiest shoes Adidas has ever released.

JT Newcomb, Category Director of Adidas Running Footwear, highlighted the focus on evolving runners’ needs. "Comfort has always been a key focus of the Supernova family," said Newcomb. "With Supernova Prima, we want to elevate everyday runs by providing more comfort than ever, as well as just the right level of support."

Available in eye-catching colourways like Preloved Scarlett with Purple Burst for women and Solar Red with Pulse Lime for men, the Supernova Prima will be turning heads on and off the track. Priced at $160 (€170), these shoes are set to hit stores globally today, 4 June 2024.

For more info, visit Adidas US, Adidas UK, and Adidas AU. For more Adidas goodness, you might also want to check out T3's best running shoes and best trail running shoe guides. 

TOPICS
Matt Kollat
Section Editor | Active

Matt Kollat is a journalist and content creator who works for T3.com and its magazine counterpart as an Active Editor. His areas of expertise include wearables, drones, fitness equipment, nutrition and outdoor gear. He joined T3 in 2019. His byline appears in several publications, including Techradar and Fit&Well, and more. Matt also collaborated with other content creators (e.g. Garage Gym Reviews) and judged many awards, such as the European Specialist Sports Nutrition Alliance's ESSNawards. When he isn't working out, running or cycling, you'll find him roaming the countryside and trying out new podcasting and content creation equipment.