Parmigiani Fleurier just made the perfect luxury everyday watch

This 36mm watch might be a luxurious must-have

Parmigiani Fleurier Tonda Deep Ruby
(Image credit: Parmigiani Fleurier)

In the world of luxury watches, few things are as sought after as a simple, three-hand watch. It's a fine balance to strike – the discerning watch lover needs something horologically impressive, without the grandiose complications which are often found in the higher reaches.

Instead, the aim of the game is to blend simplicity with substance. That's exactly what Parmigiani Fleurier has achieved with its latest release, which brings the 36mm Tonda back with a stunning deep ruby dial.

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Parmigiani Fleurier Tonda Deep Ruby

(Image credit: Parmigiani Fleurier)

It's really subtly done, too. Speaking about the launch, brand CEO, Guido Terreni, said, "At Parmigiani Fleurier, color is never loud or obvious; it embodies a subtle sophistication born from intricate blends and nuanced tones. Each shade gracefully responds to its surroundings, delicately capturing light to reveal the full depth of its palette."

That dial is set within a 36mm case crafted from a mix of 18 carat rose gold and stainless steel. It also sits just 8.6mm tall, which is going to really help with the luxurious feeling of this piece on the wrist.

Parmigiani Fleurier Tonda Deep Ruby

(Image credit: Parmigiani Fleurier)

That houses the brand's in-house PF770 movement. That's an automatic calibre which offers a very respectable 60 hours of power reserve from a 4Hz beat rate. You'll also spot a range of decorative elements, including Côtes de Genève finishing, bevelled bridges and a skeletonised 22 carat oscillating weight.

There's even 100m of water resistance on offer thanks to a screw-down crown. It's not enough to have your dive watch sweating, but it should add some hardiness for those looking to wear this as a daily driver.

Priced at CHF 32,300 (approx. £30,400 / €35,000 / US$41,000 / AU$62,500) this is a fair chunk of cash for a relatively simple watch. I'd wager that it's worth every penny, though, and is yet another knockout from the brand.

Sam Cross
Senior Staff Writer

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.

Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.

He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.

Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.

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