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A. Lange & Söhne reintroduces its most iconic watches in new striking materialsA. Lange & Söhne unveils new versions of its Triple Split and 1815 UP/DOWN watches
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Louis Vuitton debuts five new Tambour Spin Time watches – and I can’t decide which one I like bestLouis Vuitton just introduced five permanent watches to its Tambour collection
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Tudor brings back its Northflag watch and made it more practical than everTudor introduces the second generation of Northflag with a black dial and 24-hour rehaut
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Hublot debuts wild new rubber watch strap that feels like velvetHublot Big Bang Soft Touch marks an all-new way of watch building
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TAG Heuer introduces a new generation of the Carrera Chronograph Sport – I might like it more than the originalTAG Heuer’s new Carrera Chronograph Sport has an updated size, thickness, bracelet and case
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Casio just took three of its most unapologetically rugged watches and gave them a surprisingly sophisticated gold-and-brown makeoverThe Horizon Gold collection gives the Gravitymaster, Mudman and Mudmaster a warmer, more luxurious look
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Timex’s tiny military watch for your finger just got a gorgeous vintage tortoiseshell makeoverBEAMS BOY has revisited Timex’s wonderfully strange Original Camper Ring Watch with a translucent brown finish
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Breitling’s new Navitimer watch pays tribute to Miles Davis by reimagining the model he originally woreBreitling celebrates one of the most iconic jazz musicians with new limited edition watch
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Every example of this hand-hammered Gerald Charles watch is uniqueGerald Charles wows with limited-run Masterlink Atelier Edition
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Mr Jones’ latest watch is a timely reminder to shift our perspectiveTime Warp by Mr Jones Watches is a joyful jumble with a poignant message
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Girard-Perragaux upgrades its Laureato Fifty with a dramatic tourbillon cage and new movement at Geneva Watch DaysGirard-Perregaux’s new Laureato watch has my favourite complication of all time
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Timex and Fender have turned the Telecaster and Stratocaster into watches and they look better than they have any right toThe three-watch collection celebrates Fender’s 80th anniversary with wood-grain dials, guitar-inspired crowns and even tiny headstocks
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Zenith just made a drastic design change with its new CHRONOMASTER Solo Sport watchZenith debuts new CHRONOMASTER Solo Sport at Geneva Watch Days 2026
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TAG Heuer reimagines its 1976 Monza watch with a limited edition flyback chronographTAG Heuer celebrates 50 years of the Monza collection with new chronograph
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Seiko expands Prospex family with stunning new Grand Touring collectionFour new motorsport-derived chronographs have just landed from Seiko
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Casio’s new G-SHOCK looks surprisingly sophisticated and weighs half as much as the metal versionThe G-STEEL GST-B1000-2A combines a sharp stainless steel bezel and metallic blue dial with the toughness you’d expect from a G-SHOCK
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Timex just revived one of its weirdest 1970s watches, complete with a 37mm gold-tone case and a dial inspired by old-school telephonesThe new Timex 1976 Rotary Phone Dial Reissue brings back one of the brand’s more unusual archive designs
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Piaget’s new Polo watch features the world’s thinnest minute repeater – and only five have been madePiaget debuts Polo Minute Repeater that puts its movement on display
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Why Casio refuses to “fix” the F-91W, 35 years after it was initially launchedWarren Halliwell explains the secret behind the Casio F-91W’s unstoppable popularity
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Vacheron Constantin’s Animal Kingdom watches feature a paper crocodile, embroidered tiger and glass octopusVacheron Constantin releases six concept watches inspired by the Animal Kingdom
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Jaeger-LeCoultre’s new Reverso watch has a miniature painting of Venice hidden on its casebackJaeger-LeCoultre debuts four new Reverso watches, inspired by J.M.W. Turner’s paintings
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Tiffany & Co launches new Timer chronograph with a ‘hidden’ detail on the backTiffany & Co celebrates its first chronograph’s anniversary with limited edition Timer watch
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Hublot debuts its latest UEFA Champions League watch, and only 100 lucky people will get oneCalling all football fans – this Hublot x UEFA Champions League watch is what you need this season
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Seiko’s 60th Anniversary dive watch was voted for by fans, and it’s the perfect summer watchSeiko celebrates its first-ever dive watch with reimagined, limited edition timepiece
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This TAG Heuer limited edition Carrera Day-Date is bringing back the blue dial trendTAG Heuer collaborates with Watches of Switzerland on limited edition Carrera Day-Date
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Czapek reimagines its Promenade watch and puts its movement front and centre – but you won’t get oneCzapek expands its Promenade collection with new limited edition timepiece
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NORQAIN reimagines its Independence Skeleton watch in titanium – but it’s the movement I’m excited aboutNORQAIN crafts a watch in Grade 5 titanium for the first time
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Timex’s new digital watch looks like a Garmin without any of the smartwatch baggageThe Retroware Digital pairs an enormous retro-futuristic display with simple watch functionality and zero smartwatch distractions
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Seiko goes all in with ‘Edo purple’ anniversary watches – and I can’t decide which one I wantSeiko launches third series of limited edition anniversary watches
