But, like Craig compared to the Goss brother in Bros, Unpacked is not just about the flashy, sexy, slightly dim main events. There will also be more workmanlike yet no less important things to see and try. Like, for instance, the Samsung Galaxy Buds, the latest pair of true wireless buds from the Korean laundry-to-smart-alarms mega corp.
According to Sammobile (opens in new tab), Samsung has lined up a new pair of true wireless, Apple AirPod-style buds that have just received certification for Bluetooth 5.0, which is a bit like when you get a swimming certificate for swimming very well in your pyjamas, but for wireless communication.
Samsung is now merrily rebranding all of its mobile devices as 'Galaxy', so it's time to bid adieu to 'Gear IconX' which was, to be fair, not a great name, especially if you tried to pronounce 'Iconx' out loud, as it just sounded like 'Iconks'.
IconX was Samsung's last stab at a pair of true wireless buds. While the obvious enemy here is Apple's all-conquering AirPods, the form factor was more along the lines of T3's favourite, Jabra's Elite 65. We assume that will be the case for the follow-up.
Hopefully Samsung will rely on its Galaxy Watch Sport (or Galaxy Active, as it may come to be called) and Galaxy Fit bands or Galaxy SmartShoes for harvesting fitness data. The aforementioned Gear Iconks insisted on trying to track your steps, or distance on a run and the result was a pair of audio headphones that was way more hassle than anyone rational wants to put up with. The IconX's overtly chunky size – caused by including movement sensors and onboard storage, presumably – also meant the fit was something less than comfy.
Regrettably, it appears that Samsung definitely wants to persist with the idea of having on-board storage, with the Galaxy Buds – officially known as SM-R170. So there's 8GB of internal storage that you'll never use, if you own a phone or other device capable of containing music and transferring it to headphones via Bluetooth.
The Galaxy Buds will be available in black, white, and yellow and we assume they'll either get a cursory mention at Samsung Unpacked, or be released some time soon after.