Team GB has already won a gold medal at the Paris 2024 Olympics for the best-looking merchandise

I’m low-key obsessed with this Paris 2024 Olympics bomber jacket – and you can buy it, too.

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TEAM GB Ben Sherman Bomber Jacket against colourful background
(Image credit: Fanatics)

Today is the first day of the Paris 2024 Olympics. Millions of eyes will be glued to the screen to watch the opening ceremony, which promises to be an absolute spectacle this year.

If you are inspired by the performances of the best athletes in the world competing against each other, there is a way to channel that energy: buy some merchandise from the official Olympics shop.

The award for the best merch category goes to Team GB this year – no question about it. Most of the country’s casual attire options are absolute fire, from floral shorts to bomber jackets and polo shorts.

TEAM GB Ben Sherman Bomber Jacket: $238/ £185/ AU$363

TEAM GB Ben Sherman Bomber Jacket: $238/ £185/ AU$363
The Team GB Ben Sherman Bomber Jacket is a limited edition item for the Paris 2024 Olympics. It features embroidered designs of British flowers on the back and chest, elastic cuffs and hem, side pockets, and an internal patch pocket. The jacket is officially licensed and showcases specially developed Olympic woven labels. 

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TEAM GB Ben Sherman Union Flag Polo: $123/ £96/ AU$188

TEAM GB Ben Sherman Union Flag Polo: $123/ £96/ AU$188
The Team GB Ben Sherman Union Flag Polo is a stylish and versatile piece featuring an all-over Union Flag print and official Olympic branding. Made in India, it includes a woven label, embroidered branding, and short sleeves. This officially licensed polo is perfect for showing support for Team GB – and just looks great, in general.

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Chemise florale TEAM GB Ben Sherman: $117/ £90/ AU$178

Chemise florale TEAM GB Ben Sherman: $117/ £90/ AU$178
We saved the best for last! The Team GB Ben Sherman Floral is an ultra-stylish, officially licensed piece ideal for fans. It features an all-over floral print, button closure, long sleeves, and a relaxed fit. Perfect for showing Olympic pride casually or at the games!

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Matt Kollat
Matt Kollat
Section Editor | Active

Matt Kollat is a journalist and content creator for T3.com and T3 Magazine, where he works as Active Editor. His areas of expertise include wearables, drones, action cameras, fitness equipment, nutrition and outdoor gear. He joined T3 in 2019.

His work has also appeared on TechRadar and Fit&Well, and he has collaborated with creators such as Garage Gym Reviews. Matt has served as a judge for multiple industry awards, including the ESSNAwards. When he isn’t running, cycling or testing new kit, he’s usually roaming the countryside with a camera or experimenting with new audio and video gear.