Up until I stumbled upon Ellis Brigham's Patagonia sale, I thought I'd seen everything Black Friday has to offer in 2025. Most retailers started offering discounts in early November, leaving nothing for when actual Black Friday rolls around.
Shop all Patagonia deals in Ellis Brigham's Black Friday sale
Ellis Brigham Black Friday sale: what to look out for
Ellis Brigham typically runs its Black Friday sale right at the end of November, with the 2025 event beginning on Friday, 28 November. In previous years, the retailer has also rolled out early discounts in the days leading up to the main date, so shoppers often start seeing price drops from mid- to late November across ski gear, outdoor apparel and equipment.
Shop all Patagonia deals in Ellis Brigham's Black Friday sale
The retailer does offer a price-match promise, giving customers the chance to request up to 50% off when they find the same item cheaper at a qualifying UK-based competitor. The product must be identical and in stock, but it’s a useful way to ensure you’re getting the best possible deal on big-ticket items like jackets, boots and technical gear.
Returns are straightforward: Ellis Brigham gives customers 30 days from the day they receive their order to send items back, as long as everything is new, unused and in its original condition. Refunds are processed once the gear has been inspected, making it a relatively hassle-free policy for anyone shopping during the sale period.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.